Growth Marketing Manager
Boosta is looking for a Growth Marketing Manager to join its partner company, Fit4Me, which creates personalised health and fitness products for users worldwide. The role focuses on driving growth through rigorous experimentation and funnel optimisation.
The successful candidate will work closely with the CEO and Head of Product to iterate on web funnels and improve key performance metrics. This position requires a data-driven approach to managing the user journey from landing page to purchase.
- Running A/B tests to increase conversion: hypothesis creation → launch → analysis → implementation of winning solutions.
- Optimising web flows: landing page → quiz → paywall → purchase.
- Prioritising CRO hypotheses based on data, user behavior, and test results.
- Analysing competitor pricing, paywall logic, and offers as sources for new experiments.
- Working with key metrics (CR, ARPU, LTV) to guide experimentation and scaling decisions.
- Close collaboration with the CEO and Head of Product on launching and iterating web funnel experiments.
- Cross-functional collaboration with designers, developers, and an analyst to implement experiments and improve funnels.
- 3+ years of experience in growth / CRO / product-oriented marketing within B2C subscription products (required).
- Strong hands-on experience with A/B testing: hypothesis building, experiment design, execution, and analysis (required).
- Proven track record of improving purchase conversion rates (required).
- Hands-on experience with web flows: landing pages, quiz funnels, and paywall flows (required).
- Experience analyzing key product metrics (CR, ARPU, LTV) to evaluate experiment performance (required).
- Proficiency with analytics tools (Amplitude, AppsFlyer, Tableau, or similar) (required).
- Upper-Intermediate (B2+) level of English (required).
- Experience in Health & Fitness or Wellness niches (nice-to-have).
- Experience scaling successful A/B tests across multiple products or funnels (nice-to-have).
- Experience using spy tools (SimilarWeb, SensorTower, Ads Library) for market and competitor analysis (nice-to-have).
- Fast learning culture - regular workshops (from hard skills to life hacks), sessions with internal leaders and external experts, plus a learning budget for courses and conferences.
- Remote with trust - core hours 10:00–18:00 (Kyiv time), then full flexibility. We value results, not hours online.
- Career boost - fast, transparent growth in roles and responsibilities, with internal candidates always prioritized.
- Wellbeing support - 2 additional recovery days per month, optional weekly meditations, 14 days of vacation, and paid sick leave.
Boosta is an international IT company that develops and promotes SEO tools, digital products and educational products, primarily for Western markets. Founded in 2014 and headquartered in Kyiv, Ukraine, it has released more than 10 products used by tens of thousands of people across Europe, Asia, the Americas and Australia. The company employs a team of over 400 specialists and runs an R&D department that backs startups and develops new products. Boosta operates across several verticals, including the iGaming affiliate space.
