Marketing Analyst (Freelance)
G1 Media is looking for a strong Marketing Analyst. G1 Media builds an ecosystem of its own iGaming products.
The role involves analyzing the performance of marketing channels, campaigns, and GEOs. It also includes working with product, marketing, and financial data. Building reports and dashboards, calculating key metrics (CPA, CAC, LTV, ROI/ROMI, Retention, etc.) is a key part of the role. Preparing analytical insights and business recommendations, as well as participating in the launch of new GEOs and the development of analytical reporting are also responsibilities.
- Analyzing the performance of marketing channels, campaigns, and GEOs.
- Working with product, marketing, and financial data.
- Building reports and dashboards, calculating key metrics (CPA, CAC, LTV, ROI/ROMI, Retention, etc.).
- Preparing analytical insights and business recommendations.
- Participating in the launch of new GEOs and the development of analytical reporting.
- Strong SQL skills, Excel/Google Sheets (required).
- Experience with Power BI, Tableau, or similar tools (required).
- Understanding of marketing and product metrics, as well as the user funnel (required).
- Deep and confident knowledge of online casino unit economics, P&L management, and financial metrics including ROI, ROMI, CAC, LTV, NGR, and predictive payback models is mandatory (required).
- Understanding the specifics of a product media buying team will be a strong advantage (nice-to-have).
Boosta is an international IT company that develops and promotes SEO tools, digital products and educational products, primarily for Western markets. Founded in 2014 and headquartered in Kyiv, Ukraine, it has released more than 10 products used by tens of thousands of people across Europe, Asia, the Americas and Australia. The company employs a team of over 400 specialists and runs an R&D department that backs startups and develops new products. Boosta operates across several verticals, including the iGaming affiliate space.