Product Manager (Review & Media Products, SEO-Driven Growth)
We are excited to offer you the opportunity to join our dynamic and free-spirit department, where experienced and talented individuals thrive. As a Product Manager within our team, you will own the discovery, validation, and growth of SEO-driven review and media platforms. The primary objective of the role is to validate scalable product concepts and monetization models and turn them into sustainable revenue-generating platforms. During the initial phase, you will focus on product discovery, rapid experimentation, and monetization validation. This includes validating traffic acquisition, user intent, conversion and monetization through partnerships in cross-functional cooperation with SEO, content, engineering, business development, and product teams. The role covers two product concepts: SEO-driven UGC reputation and Media / news platforms. Once the product is validated, the next step is to scale traffic, monetization, and product development to increase business impact. This is a product ownership role focused on building revenue-generating platforms, not a marketing coordination or features builder role.
- Product discovery and validation: Conduct market and competitive analysis to identify product opportunities.
- Define product strategy, growth hypotheses, and MVP concepts.
- Validate traffic acquisition, user intent, and conversion to partner offers.
- SEO-driven product growth: Define SEO-driven product and content structures to capture search demand.
- Work with SEO and content teams to prioritize high-intent opportunities.
- Identify scalable growth levers across product, content, and SEO.
- Monetization and partnerships: Validate monetization models through deals and partnerships.
- Collaborate with business development to establish and grow partner relationships.
- Test placements, listings, and sponsored content formats.
- Product analytics and experimentation: Define and track product and growth KPIs.
- Analyze funnel performance (Traffic -> Click -> FTD).
- Design and evaluate experiments to validate product hypotheses.
- Product development and scaling: Define and prioritize product roadmap based on validated opportunities.
- Scale traffic acquisition and monetization capabilities.
- Coordinate execution across SEO, content, engineering, and business teams.
- Product discovery and validation.
- Market and competitive analysis.
- Product opportunity assessment.
- Product strategy development.
- Hypothesis-driven experimentation.
- MVP design and rapid validation.
- 28 business days of paid off.
- Flexible hours and the possibility to work remotely.
- Medical insurance and mental health care.
- Compensation for courses, trainings.
- English classes and speaking clubs.
- Internal library, educational events.
- Outstanding corporate parties, teambuildings.
Boosta is an international IT company that develops and promotes SEO tools, digital products and educational products, primarily for Western markets. Founded in 2014 and headquartered in Kyiv, Ukraine, it has released more than 10 products used by tens of thousands of people across Europe, Asia, the Americas and Australia. The company employs a team of over 400 specialists and runs an R&D department that backs startups and develops new products. Boosta operates across several verticals, including the iGaming affiliate space.