Product Web Analyst
We’re looking for a Product Web Analyst to join Edlight - a business that builds AI products and expert services for students and professionals. What you’ll be focusing on: Own and lead the Web Analytics direction across our products, ensuring data quality, reliability and business value generation. Define and drive the web analytics strategy, standards and best practices. Proactively identify gaps in tracking and propose improvements to analytics infrastructure. Drive strategic initiatives such as server-side tracking, monitoring and data quality improvements. Work across Analytics, Product, Development and Marketing teams (SEO, PPC) to ensure a unified approach to measurement. Map and analyze customer journeys to identify bottlenecks and opportunities for optimisation. Perform deep-dive analyses and ad hoc research to understand customer behavior, site performance and product interaction. Translate data into actionable recommendations that influence product and business decisions. Communicate findings and insights through presentations, reports and dashboards. Provide analytical support for product development.
- Own and lead the Web Analytics direction across our products, ensuring data quality, reliability and business value generation.
- Define and drive the web analytics strategy, standards and best practices.
- Proactively identify gaps in tracking and propose improvements to analytics infrastructure.
- Drive strategic initiatives such as server-side tracking, monitoring and data quality improvements.
- Work across Analytics, Product, Development and Marketing teams (SEO, PPC) to ensure a unified approach to measurement.
- Map and analyze customer journeys to identify bottlenecks and opportunities for optimisation.
- Perform deep-dive analyses and ad hoc research to understand customer behavior, site performance and product interaction.
- Translate data into actionable recommendations that influence product and business decisions.
- Communicate findings and insights through presentations, reports and dashboards.
- Provide analytical support for product development.
- Have 3+ years of experience in Web Analytics, preferably in e-commerce or product companies (required)
- Have excellent knowledge of Google Analytics 4, Google Tag Manager, Measurement Protocol, browser dev tools, data layer and cookies (required)
- Have experience with server-side GTM (required)
- Have strong SQL skills and experience with Google BigQuery (required)
- Have basic knowledge of HTML, CSS and JavaScript (required)
- Have experience with BI and data visualization tools (required)
- Have a good understanding of product metrics, funnels, retention and unit economics (required)
- Have experience identifying measurement gaps and proposing improvements to analytics infrastructure (required)
- Understand data quality principles and take ownership of tracking reliability (required)
- Remote work & flexible schedule
- You can start your workday anytime between 8:00 AM and 11:00 AM (Kyiv time) and finish between 5:00 PM and 8:00 PM, considering team collaboration hours.
- You’re also welcome to visit our office in Kyiv or coworking spaces in Lviv and Warsaw.
- 28 working days of paid vacation per year
- 30 sick leave days
- All public holidays observed
- You can also arrange a workday transfer - swapping a working day with a day off and vice versa.
- For the team in Ukraine - medical insurance, compensation for sports activities, books, and therapy sessions.
- Compensation for courses and conferences, leadership training, internal lectures, English lessons, and speaking clubs.
- Quarterly online or offline team-building events.
- The Ukrainian Victory Support program and other charitable initiatives aimed at supporting Ukraine.
Boosta is an international IT company that develops and promotes SEO tools, digital products and educational products, primarily for Western markets. Founded in 2014 and headquartered in Kyiv, Ukraine, it has released more than 10 products used by tens of thousands of people across Europe, Asia, the Americas and Australia. The company employs a team of over 400 specialists and runs an R&D department that backs startups and develops new products. Boosta operates across several verticals, including the iGaming affiliate space.