Social Media Specialist - Sports
Catena Media is looking for a Social Media Specialist to manage day-to-day organic social media presence for its US sports brands, with additional coverage for casino, sweepstakes, and prediction market verticals. The role focuses on building a sports-native presence on channels where bettors engage, producing content such as data cards, live-game reactions, picks, lineups, and odds visualisations.
This position is integrated with the broader marketing team, including content, SEO, lifecycle, multimedia, and legal departments. The specialist leverages AI tools to scale production and measurement while ensuring all output adheres to mandatory human review and legal compliance standards.
- Plan, produce, and publish sports content across strategically selected platforms and based on a set content calendar.
- Create event-driven, data-visualized content: stats cards, infographics, odds snapshots, injury alerts, lineup confirmations, and real-time sports moments.
- Produce short-form video (TikTok, Shorts, Reels) from site data, existing long-form assets, and live events, with tools such as CapCut, Premiere, or equivalent.
- Use AI-assisted workflows for content ideation, draft generation, and scheduling - all output goes through human QA and compliance review before publishing.
- Repurpose and amplify content with the Content, SEO, and Multimedia teams across channels.
- Tag every link with UTM parameters per the internal standard.
- Monitor and grow a sports-native audience on X, TikTok, YouTube, Reddit, and Discord.
- Own the Sprout Social Smart Inbox for sports brands: reply to community, surface trends, and identify engagement opportunities around major events.
- Coordinate creator and host content through the Head of Social, Legal, and Multimedia ahead of major sporting events and seasons.
- Track and report weekly on sports KPIs: publishing cadence, engagement rate by platform, email signups from social, inbound traffic, and branded search growth.
- Continuously test formats and content series - measure, log learnings, scale winners, and retire what doesn't work.
- Execute the sports social strategy set by the Head of Social; propose tactical improvements based on performance data and competitive intelligence.
- Work closely with SEO on content distribution, quality outreach, and EEAT signal-building.
- Partner with Lifecycle/CRM (email capture funnels, Pick'Em, offers) to ensure social leads enter the nurture pipeline.
- Collaborate with the Content team on the author social program (LinkedIn visibility for sports journalists).
- Ensure all content complies with gambling regulations (21+, responsible gambling messaging, affiliate disclosure, banned terms), platform policies, and state-level availability by working with Legal and Compliance directly or indirectly.
- 3+ years of hands-on social media experience in sports betting, DFS, sports media, or sports-adjacent brands (2+ years acceptable with a strong sports betting or media portfolio) (required)
- Genuine US sports fluency: NFL, NBA, and MLB at minimum - understands spreads, props, lines, and DFS, and can write about them without a brief (required)
- Native or near-native English proficiency with strong, platform-native copywriting, especially on X (required)
- Short-form video production skills (CapCut, Premiere, or equivalent) - can ship a clip or card during a live game without waiting on design (required)
- Experience with social media management platforms (Sprout Social, Hootsuite, or equivalent) (required)
- Basic to intermediate analytics (GA4, platform-native insights, UTM tracking) (required)
- Comfort with AI-assisted content workflows under human and Legal review rules (required)
- Willingness to work US sports hours: Sunday, Monday, and Thursday evenings in NFL season are regular working hours, not exceptions (required)
- Background at a sports betting media brand, DFS platform, sportsbook, or sports affiliate (preferred)
- YouTube packaging skills (titles, thumbnails, Shorts strategy) (preferred)
- Data visualization (Flourish, Datawrapper, Figma, or Canva) (preferred)
- Reddit and Discord community management experience (preferred)
- Familiarity with US iGaming and affiliate compliance (state-by-state legality, responsible gambling, FTC disclosure) (preferred)
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience) (preferred)
Catena Media is a performance-based online marketing and lead-generation company focused on the iGaming, sports betting and esports industries. It connects operators with new customers through a portfolio of affiliate websites and content across multiple markets, with a particular strength in North America. Headquartered in Gżira, Malta, the company employs a globally distributed workforce of more than 200 people. Catena Media is listed on Nasdaq Stockholm.