Manager, Integrated Marketing
DraftKings is looking for an Integrated Marketing Manager to lead the strategy and execution of full-funnel marketing initiatives for the Casino division within the Canadian market. This role serves as the central marketing lead, responsible for shaping the brand presence in a competitive and fast-growing space.
The successful candidate will develop culturally relevant, insight-driven campaigns that resonate with local audiences. They will partner closely with cross-functional teams, including CRM, acquisition, digital, PR, and revenue operations, to deliver cohesive go-to-market strategies.
- Serve as the primary marketing lead for Casino in Canada, aligning priorities and execution across teams.
- Develop integrated marketing strategies and briefs for Casino, tied to key growth and performance metrics.
- Translate product and brand positioning into insight-driven, locally relevant campaigns.
- Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations.
- Activate campaigns around key tentpole and cultural moments, ensuring timely execution and media investment aligned with local market behaviour.
- Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences.
- Use data and performance insights to inform decisions, test new ideas, and continuously improve results.
- At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organisation (required).
- Strong understanding of the Canadian market, including sports, culture, and consumer (required).
- Proven experience developing and executing integrated, multi-channel campaigns (required).
- Knowledge of content, media, and partnerships beyond traditional performance marketing (required).
- Ability to operate independently in a fast-paced environment while managing multiple priorities (required).
- Strong analytical skills with experience using data to inform marketing decisions (required).
- Excellent cross-functional collaboration and communication skills, with strong storytelling ability (required).
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.