CRM Manager, Sports Interaction - Casino
This opportunity has arisen as part of continued investment in CRM excellence and campaign sophistication. As we strengthen our customer engagement strategy, we are looking for a CRM Manager to drive high-quality, data-led campaigns and elevate player experiences across casino audiences. This is a replacement position for an existing member of the team. The CRM Manager will play a pivotal role in shaping how we engage, retain, and reactivate players through targeted, insight-driven campaigns. The role requires a balance of creativity, analytical thinking, and operational precision, working closely with Product, VIP, and Creative teams. The CRM Manager will leverage modern CRM platforms and AI-driven insights to optimise campaign performance, while ensuring regulatory compliance and responsible gaming standards are met. This is an opportunity to make a direct impact on customer growth and long-term player value within a leading global organisation.
- Design campaign mechanics and promotional offers that drive engagement, retention, and reactivation KPIs.
- Own and manage the weekly promotional calendar, ensuring effective cadence and alignment with strategy.
- Apply AI-driven insights and segmentation techniques to enhance campaign targeting and performance.
- Oversee campaign QA to ensure accuracy, compliance, and high-quality execution across all channels.
- Analyse campaign performance and bonus efficiency, translating insights into continuous optimisation.
- Collaborate cross-functionally to deliver seamless, high-impact CRM initiatives.
- 3+ years' CRM experience within iGaming or gambling (sports betting or casino) (required).
- Expertise in segmentation, campaign design, and promotional mechanics (required).
- Advanced analytical capability, including use of AI or data-led tools to inform decisions (required).
- Experience working with CRM platforms such as Optimove or equivalent systems (required).
- Ability to collaborate across Product, Creative, and Operational teams (required).
- Personal knowledge in online casino (preferred).
- Familiarity with responsible gaming practices and regulatory compliance requirements (required).
- Knowledge of Canadian French in addition to English (required).
- Salary: CAD $85,000 – $105,000.
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.