Media Associate
The Media Associate will support above-the-line (ATL) media operations for the US Casino Marketing team. This role will contribute to campaign strategy, execution, optimisation, and reporting across Linear TV, OTT/CTV, OOH, Direct Mail and select direct partnerships. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Support the day-to-day execution, tracking, and optimisation across above-the-line media channels (Linear TV, OTT/CTV, OOH, Direct Mail).
- Work cross-functionally with Brand Marketing, Analytics & Media Ops on campaign development and implementation.
- Liaison between internal stakeholders and media agencies managing day-to-day needs and deliverables.
- Generate inputs and insights for reporting based on performance, competitive (SOV), creative and spend analysis.
- Assist with building media plans to meet KPIs across multiple tactics, establishing and exceeding benchmarks, identifying opportunities for improvement and optimisation.
- Make thoughtful recommendations to key stakeholders to improve overall channel/campaign performance and inform future planning.
- Enhance internal processes for media campaign management, including creative strategies and briefs to drive greater awareness.
- Support budgeting, invoicing, reconciliations, and partner authorizations.
- Oversee campaign and channel budgets, including weekly and monthly pacing, forecasts, and reconciliations.
- Partner with internal finance and analytics teams to ensure accurate spend reporting, accruals, and budget accountability across platforms.
- Manage agencies and external partner relationships, evaluating new media opportunities to achieve FanDuel’s business and marketing objectives.
- Support ad hoc initiatives as needed.
- Bachelor's degree in business, marketing, or another relevant field with strong academic record (required).
- 2+ years of managing above-the-line channels (Linear TV, OTT/CTV, OOH, Direct Mail) (required).
- Client-facing marketing experience; agency background preferred (preferred).
- Experience working with performance marketing and media metrics with understanding the utilization and relationship between them (required).
- Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management (required).
- Excellent communication and people skills with the ability to build credibility with all stakeholders (required).
- Strategic thinker with strong judgment and critical thinking skills (required).
- A self-starter with meticulous attention to detail and drive to learn and adapt in a fast-paced environment (required).
- Understanding of the business/culture of sports and gaming preferred (preferred).
- Excel & PowerPoint skills required (required).
- Health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- 14 paid company holidays.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
