CRM Manager
As a Customer Lifecycle & CRM professional, the role will drive customer engagement and value across the customer lifecycle. It involves using data, segmentation, and targeted campaigns to support key KPIs such as NGR, GGR, turnover, deposits, active customers, retention, and reactivation. The role will work closely with CRM, Marketing, Data, Product, and Compliance teams to deliver effective, personalised customer journeys while ensuring responsible and GDPR-compliant use of personal data.
- Manage CRM objectives and KPIs, including NGR, GGR, turnover, deposits, and active customers.
- Analyse customer behaviour and lifecycle data to identify opportunities for retention, reactivation, cross-sell, and upsell.
- Plan, launch, and optimise public and segmented campaigns across email, SMS, web, sliders, and other channels.
- Develop customer segments, journeys, and workflows to deliver personalised experiences.
- Prepare campaign briefs, monitor performance, and report results with actionable recommendations.
- Research customer and market trends to improve engagement and campaign effectiveness.
- Resolve day-to-day CRM and customer-related issues efficiently and securely.
- Ensure customer data is handled securely and in line with GDPR and company policies.
- Work with Compliance to support audits, regulatory requirements, and data protection procedures.
- Share customer insights and best practices with the wider team.
- Experience in CRM, lifecycle marketing, customer engagement, or a related field (required).
- Strong analytical and problem-solving skills (required).
- Understanding of customer segmentation, personalisation, and campaign optimisation (required).
- Experience with CRM or marketing automation platforms (required).
- Strong understanding of GDPR and responsible data handling (required).
- Excellent communication and cross-functional collaboration skills (required).
- A proactive, data-driven, and customer-focused mindset (required).
- 30 days annual leave as standard.
- Excellent parental leave policy.
- Flexible working opportunities.
- Pension benefits.
Flutter International is the international division of Flutter Entertainment, the world's leading online sports betting and gaming company. It operates a portfolio of brands including PokerStars, Betfair International, Adjarabet, Sisal, Snai, Betnacional, Junglee Games and MaxBet across markets outside the UK, Ireland, US and Australia. The division combines world-class brands with global scale and a challenger mindset, drawing on shared capabilities the group calls the "Flutter Edge". Flutter Entertainment is listed on the New York Stock Exchange and London Stock Exchange.