Head of Marketing
Growe is looking for a Head of Marketing to lead marketing strategy and positioning for its international online gaming operations. The role involves managing brand, content, digital, and campaign efforts to drive customer acquisition and revenue growth.
The successful candidate will be responsible for managing the marketing budget and leading the development of the marketing team. They will also be tasked with tracking key performance metrics such as pipeline, conversion, and return on investment.
- Set marketing strategy and positioning.
- Manage brand, content, digital, and campaigns.
- Drive customer acquisition and revenue growth.
- Manage the marketing budget.
- Lead and developing the marketing team.
- Track metrics such as pipeline, conversion, and ROI.
- 7+ years of experience in marketing, with a strong track record in brand building and market development (required).
- Proven experience developing and executing 360° marketing strategies across multiple channels (required).
- Strong experience in partnership marketing, including building and managing relationships with strategic partners, agencies, influencers, media, affiliates, and other external stakeholders (required).
- Demonstrated ability to develop co-marketing initiatives and channel partnerships that drive brand awareness, customer acquisition, and business growth (required).
- Experience launching and scaling brands in new or emerging markets, preferably across Latin America (required).
- Strong understanding of the LATAM market, including local consumer behaviour, cultural nuances, media landscape, and key marketing channels (required).
- Experience adapting global brand strategies to local markets and audiences (required).
- Strong analytical and commercial mindset, with the ability to connect brand initiatives with measurable business results (required).
- Strategic thinking and commercial mindset (required).
- Proactivity (required).
- Strong relationship-building and negotiation skills (required).
- Creativity and results orientation (required).
- Hands-on approach and adaptability (required).
- Excellent communication and teamwork skills (required).
- Health & Wellness Focus.
- Global Medical Coverage.
- Growth Opportunities.
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.).
- Performance-Driven Rewards.
- Dynamic Work Environment.
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.
