Bulgarian Content Writer
North Star Network is looking for a Bulgarian Content Writer to join its editorial team. The role involves creating high-quality, engaging, and SEO-optimised content for the company's Bulgarian sports betting and online casino websites.
Working closely with Content Managers, Editors, and SEO Specialists, the successful candidate will produce content that helps users make informed decisions while supporting the growth of the company's brands in the Bulgarian market.
- Write original, high-quality articles following detailed content briefs and editorial guidelines.
- Produce sports betting, online casino, bookmaker, slot, and gambling-related content tailored to the Bulgarian market.
- Conduct thorough research to ensure factual accuracy and up-to-date information.
- Adapt writing style to different audiences, brands, and content formats.
- Deliver content on time while maintaining consistently high quality.
- Use WordPress to upload and format articles.
- Apply SEO best practices, including keyword optimisation, internal linking, metadata, and content structure.
- Update existing content based on feedback from Content Managers and SEO Specialists.
- Review and refresh articles to ensure accuracy, relevance, and strong search performance.
- Follow content briefs designed to maximise visibility and user engagement.
- Work closely with Content Managers, Editors, and SEO Specialists.
- Incorporate editorial feedback and continuously improve content quality.
- Communicate proactively regarding deadlines, challenges, and content ideas.
- Contribute to maintaining a consistent editorial tone across all Bulgarian brands.
- Ensure all content complies with editorial standards, local regulations, and responsible gambling guidelines.
- Register at both bookmakers and online casinos and provide screenshots of the registration and bonus activation process as proof of genuine user experience.
- Maintain a high level of accuracy, readability, and credibility.
- Produce engaging, informative, and unique content without using AI-generated or rewritten articles.
- Source every bonus figure and condition from the operator's own official terms.
- Be legally eligible to register and maintain personal accounts on Bulgarian-licensed sports betting and online casino operators, this requires being of legal age (18+) and holding valid official identity documents that can pass operators' identity verification (KYC) against official records (required)
- Native-level Bulgarian speaker with excellent writing and editing skills (required)
- Professional working proficiency in English (required)
- Previous experience writing SEO content, ideally within sports betting, online casino, or iGaming (required)
- Strong understanding of SEO fundamentals and content optimisation (required)
- Excellent research skills and attention to detail (required)
- Ability to write engaging, informative, and conversion-focused content (required)
- Comfortable working remotely in a fast-paced, international environment (required)
- Highly organised, autonomous, and able to manage multiple deadlines (required)
- Full-time Service Provider contract
- 100% remote position with flexible working hours
- Opportunity to work on leading international sports betting and casino brands
- Multicultural and collaborative international team
- Continuous feedback and opportunities to develop editorial and SEO skills
- Long-term collaboration within a fast-growing digital media company
North Star Network is a digital media group specialising in sports and gaming content on a global scale. It builds and operates a portfolio of sports and betting-focused media brands that engage fans and generate leads for iGaming partners. The company combines editorial content with affiliate marketing across multiple markets and languages. North Star Network is headquartered in Levallois-Perret, France.
