Country Manager
Description
Pin-Up Global is seeking a Country Manager to lead project development in the Kazakhstan region. This role focuses on driving active audience growth, managing financial performance, and executing strategic initiatives to enhance market presence.
The successful candidate will oversee customer acquisition and retention strategies, collaborate with local partners, and ensure the product remains competitive by monitoring regional trends and regulatory environments. The role requires a proactive leader capable of managing complex tasks and cross-functional teams to achieve business objectives.
Responsibilities
- Project development in Kazakhstan.
- Active audience growth (acquiring new traffic, retaining active users, reducing player churn).
- Monitoring financial metrics (GGR, NGR, Turnover, Bonus Cost, etc.).
- Assisting the PSP department in sourcing and integrating popular, new, or alternative payment providers and methods.
- Developing and executing customer acquisition and retention strategies (forming plans and hypotheses to boost retention or other metrics such as total deposit amount, GGR, active days, etc., managing major events, and partner collaboration).
- Participating in welcome pack creation to drive retention metrics while monitoring Bonus Cost.
- Collaborating with local partners and contractors.
- Monitoring social media channels and product reviews on specialised platforms.
- Analyzing and optimizing business processes to achieve set goals.
- Daily tracking of product metrics: Collaborating with analytics, marketing, retention, and traffic teams.
- Monitoring the political, social, financial, and regulatory environment in the region.
- Curating the game hall based on regional player preferences (issuing free spins and bonuses on popular slots or providers).
Requirements
- 2+ years of experience in a similar role within the Kazakhstan region (required).
- Proven track record of launching and scaling products in the region, with a deep understanding of local market specifics and operations (required).
- Experience scaling or working on large-scale projects in Kazakhstan (required).
- Knowledge of user acquisition channels (traffic types, costs, estimated ROI timelines, player retention specifics) (required).
- Ability to set up core customer communication channels and evaluate their effectiveness across different user segments (required).
- Knowledge of necessary payment solutions, their popularity in the GEO, and relevance to specific player segments (required).
- Ability to analyze competitor offerings and highlight a unique selling proposition (USP) (required).
- Experience in combating fraud and bonus hunting (required).
- Experience leading a team and collaborating across departments (effective communication, ability to explain and defend key decisions, process planning, and execution control) (required).
- Experience working with influencers and sponsorship contracts (required).
- Experience launching online casino media campaigns in offline channels (required).
- Understanding of GEO-specific licensing specifics and experience working with various licenses (required).
- Knowledge of regional legal specifics and risk assessment capabilities (required).
- Openness and honesty (required).
- Strong communication skills and ability to build team workflow (required).
- Ability to manage and keep track of a large number of tasks (required).
- Result-oriented mindset rather than a process-driven approach (required).
Benefits
- An exciting and challenging role in a fast-growing group of companies, with the opportunity to work alongside a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and other business areas.
- A collaborative and inspiring work environment with passionate experts and leaders who foster a friendly culture and a success-driven mindset.
- Modern offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan, with the flexibility to work remotely or on-site while building valuable professional connections.
- Modern corporate equipment based on macOS or Windows, with additional equipment provided when needed.
- Paid vacation, sick leave, personal days, and additional days off.
- Corporate health insurance program to support your well-being.
- Employee referral program with bonus opportunities.
- Learning and development programs, including regular internal training, compensation for external education, and attendance at international professional conferences.
- Mentoring and coaching rewards program.
- Free in-house English courses.
- In-house Travel Service.
- A wide range of internal activities, including an employee platform with quests, gamification, gifts, and company news, as well as RedCore clubs for movie, book, and pet lovers, and themed office events.
- Corporate events and team-building activities.
About Pin-Up Global
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
