Group Lead Content
Description
Pin-Up Global is seeking a Group Lead Content to manage content operations across multiple teams. This role involves maintaining a unified content strategy, managing team leads, and ensuring high-quality output that aligns with business goals and SEO priorities.
The successful candidate will be responsible for building editorial workflows, implementing automation tools, and managing budgets. Pin-Up Global seeks a leader who can foster team development, resolve systemic workflow issues, and collaborate effectively with SEO, Product, and Partnership departments.
Responsibilities
- Maintain a unified content strategy for both teams (production and proofreading) aligned with the company’s business goals and the SEO department’s priorities.
- Manage teams through team leads: set team goals, prioritize directions, and balance workloads between production and proofreading based on task complexity and priority.
- Establish a single, well-managed process: shared standards, an end-to-end workflow from content creation to final proofreading, and unified quality and performance metrics.
- Oversee quality at a group level: build a multi-level review system, conduct selective audits of white-project content, and resolve systemic and complex cases that cannot be addressed at the team lead level.
- Develop team leads and key employees: provide regular feedback, set growth goals, conduct 1-on-1s, and develop team expertise so that the content team acts as a subject-matter expert within its area of responsibility.
- Manage the group’s contractor pool: provide final approval of terms, establish onboarding/offboarding standards, and oversee the quality of external resources together with team leads.
- Plan and control the budgets of both teams: approve contractor payments, perform final checks of data in Moneyflow, forecast expenses, and prevent budget overruns.
- Identify and resolve systemic issues in cross-team workflows, including bottlenecks, recurring failures, quality deterioration, and duplication of responsibilities between teams.
- Establish cross-team collaboration: coordinate with SEO, Product, and Partnerships on requirements, priorities, and changes, including product information on satellite sites and partner platforms.
- Develop and maintain internal group standards: editorial policy, guidelines, brief requirements, AI usage rules, quality-checking checklists, and team interaction procedures.
- Develop content process automation: initiate and implement tools for content generation, product information verification, and quality control to improve the productivity of both teams.
Requirements
- 2+ years of experience leading content teams, preferably managing multiple teams simultaneously (required)
- Strong understanding of SEO content: content structure, keyword semantics, search engine requirements, and satellite site strategies (required)
- Hands-on experience in the gambling/betting industry, with a solid understanding of product-related content and platform requirements (required)
- Proven experience building editorial workflows and quality-control systems from scratch (required)
- Practical experience automating content processes, including AI-powered content generation and quality-checking tools (required)
- Experience with content budget planning, cost control, and resource allocation (required)
- Strong ability to define team KPIs, track performance metrics, and manage teams based on data (required)
Benefits
- An exciting and challenging role in a fast-growing group of companies
- A collaborative and inspiring work environment with passionate experts and leaders who foster a friendly culture and a success-driven mindset
- Modern offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan, with the flexibility to work remotely or on-site while building valuable professional connections
- Modern corporate equipment based on macOS or Windows, with additional equipment provided when needed
- Paid vacation, sick leave, personal days, and additional days off
- Corporate health insurance program to support your well-being
- Employee referral program with bonus opportunities
- Learning and development programs, including regular internal training, compensation for external education, and attendance at international professional conferences
- Mentoring and coaching rewards program
- Free in-house English courses
- In-house Travel Service
- A wide range of internal activities, including an employee platform with quests, gamification, gifts, and company news, as well as RedCore clubs for movie, book, and pet lovers, and themed office events
- Corporate events and team-building activities
About Pin-Up Global
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
