Media Buyer DSP
Pin-Up Global is looking for a Media Buyer DSP to join its team. This role focuses on the execution, management, and optimisation of programmatic retargeting campaigns within the gambling and iGaming sectors.
The successful candidate will be responsible for the technical configuration of campaigns, including tracking and attribution, while ensuring performance metrics meet the company's standards for ROI and traffic quality.
- Launch, optimise, and manage DSP retargeting campaigns in Gambling/iGaming.
- Build and manage campaign structures based on user segments and funnel stages.
- Technical setup: pixels, postbacks, user cookies, and tracking/attribution configuration.
- Analyze key metrics (CTR, CR, CPA, CPC, CPM, Spend, FTD, Deposit Rate) and optimize based on CPA, ROI, volume, and traffic quality.
- Creative performance analysis, tracking creative fatigue, and briefing the team for video/display creatives.
- Regular reporting and campaign summaries using Jira and Tableau.
- Manage campaign budgets independently and ensure compliance with GEO-specific advertising regulations.
- Previous experience with ad networks or programmatic traffic sources, with mandatory experience in Gambling / iGaming (required)
- Deep understanding of DSP retargeting mechanics, user acquisition/retention, and funnel stages (required)
- Hands-on technical knowledge of pixels, postbacks, user cookies, attribution models (post-view vs post-click), and deduplication (required)
- Strong analytical ability to analyze CTR, CR, CPA, CPC, CPM, Spend, FTD, and Deposit Rate, with proven experience optimizing for ROI and traffic quality (required)
- Experience with A/B testing, tracking creative fatigue, and preparing briefs for video creatives (required)
- Practical experience working with Jira and Tableau for campaign reporting and management (required)
- Awareness of GEO-specific advertising regulations for gambling verticals (required)
- Hands-on experience working in high-risk/grey-hat verticals (Gambling/iGaming) using specialized niche DSP platforms (such as Ubidex, AdTarget, etc.) (required)
- High ownership of assigned campaigns and performance results (required)
- Ability to identify campaign issues and develop solutions quickly (required)
- Strong analytical and problem-solving mindset (required)
- Ability to work independently without constant supervision (required)
- Clear communication with media buying, analytics, creative and product teams (required)
- Remote work experience, ideally in an international team (required)
- Flexibility and openness to feedback (required)
- Continuous improvement mindset (required)
- Ability to prioritize high-impact optimizations (required)
- Stress resistance during performance drops or traffic quality issues (required)
- Accountability for deadlines, budgets and campaign quality (required)
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders.
- Option to work remotely or on-site in Warsaw, Limassol, Kyiv, Almaty, or Yerevan.
- Modern corporate equipment based on macOS or Windows and additional equipment.
- Paid vacations, sick leave, personal events days, and days off.
- Corporate health insurance program.
- Referral program.
- Educational programs including internal training, compensation for external education, and attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes.
- In-house Travel Service.
- Access to online platforms for employees, RedCore clubs, and various corporate events and team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
