SEO Specialist
Pin-Up Global is seeking an experienced SEO Specialist to join its team. This role involves taking full ownership of business performance, with a primary focus on driving revenue growth and ensuring the long-term success of SEO projects rather than simply completing tasks.
The successful candidate will be responsible for developing and executing comprehensive SEO strategies, including technical SEO, content strategy, internal linking, and off-page SEO. The role requires an entrepreneurial mindset, a high level of ownership, and the ability to design, launch, and evaluate SEO experiments to scale successful initiatives.
- Research branded search opportunities and identify new niches for launching and scaling mono-brand websites and SEO clusters.
- Analyze competitors to uncover growth opportunities and competitive advantages.
- Own and grow dedicated mono-brand websites or SEO clusters as independent products.
- Develop and execute comprehensive SEO strategies, including technical SEO, content strategy, internal linking, and off-page SEO and link building.
- Design, launch, and evaluate SEO experiments, test hypotheses, and scale successful initiatives.
- Take full ownership of business performance, focusing on revenue growth and long-term project success.
- 3 years experience in the iGaming industry (required)
- Proven hands-on SEO experience with successful cases of increasing organic traffic and revenue (required)
- Experience launching websites from scratch and growing mono-brand websites or brand-focused SEO projects (required)
- Strong technical SEO expertise, particularly in building and scaling multi-site SEO architectures (required)
- Deep understanding of branded keyword research and identifying new opportunities for launching SEO clusters (required)
- Proven experience with link building for mono-brand or mono-cluster projects (required)
- Strong understanding of the affiliate marketing funnel and business metrics beyond traditional SEO KPIs (required)
- Entrepreneurial mindset with a high level of ownership, autonomy, and a strong focus on business outcomes (required)
- Demonstrated success in rapidly scaling SEO projects in highly competitive or gray-hat industries (required)
- Experience building SEO processes, mentoring teams, or leading an SEO function (required)
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders.
- Choice of working remotely or on-site in offices in Warsaw, Limassol, Kyiv, Almaty, or Yerevan.
- Modern corporate equipment based on macOS or Windows.
- Paid vacations, sick leave, personal events days, and days off.
- Corporate health insurance program.
- Referral program with bonuses.
- Educational programs including internal training, compensation for external education, and attendance at global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes.
- In-house Travel Service.
- Access to an online platform for employees with quests, gamification, and RedCore clubs.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
