SEO Specialist
The SEO Specialist role involves developing and implementing comprehensive website promotion strategies to drive growth. The successful candidate will work within a multicultural team to manage technical SEO, link building, and content optimisation while ensuring key performance indicators are met. This position requires a deep understanding of search algorithms and the ability to analyse complex data to identify new opportunities for improvement.
- Launch new projects.
- Develop and implement website promotion strategies, including setting KPIs and ensuring their achievement.
- Conduct in-depth analysis of the niche, competitors, and target audience.
- Perform on-page and off-page SEO optimisation (technical SEO, link building, content optimisation).
- Prepare technical specifications for developers, copywriters, link builders, and other team members.
- Implement and optimise monitoring and reporting processes for key metrics (traffic, conversions, rankings).
- Continuously work on improving performance and identifying new growth opportunities.
- At least 5 years of hands-on SEO experience (required).
- Proven track record of promoting projects in highly competitive niches in Western markets (required).
- Strong analytical skills: ability to conduct deep competitor analysis and draw actionable conclusions (required).
- Solid understanding of Google search algorithms and ranking principles (required).
- Proficiency with SEO tools: Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and others (required).
- Experience handling large datasets in Google Sheets (required).
- Experience working with large, multi-page projects (e-commerce, marketplaces, content portals) (required).
- Knowledge of HTML and CSS for quick issue diagnostics and interaction with developers (required).
- Knowledge of content marketing and the ability to develop SEO-driven content strategies (required).
- At least 2 years of experience in gambling (casino, betting) (required).
- Experience in a product company from 1 year (required).
- Understanding of iGaming product specifics (required).
- English level B2+ (able to analyse English-language sources, documentation, and communicate with international partners) (required).
- Proven cases of successfully recovering websites from Google penalties or filters (required).
- An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.