Team Lead SEO
Pin-Up Global is looking for a Team Lead SEO to oversee the development and execution of search engine optimisation strategies across multiple projects. The role focuses on strategic management, team leadership, and ensuring the achievement of key performance indicators within a fast-growing business environment.
The successful candidate will be responsible for managing an SEO team, driving professional development, and ensuring high-quality standards across all project activities. This position requires a data-driven approach to decision-making and the ability to collaborate effectively across various cross-functional teams.
- Oversee the development and execution of SEO strategies across projects.
- Identify and scale growth opportunities.
- Ensure achievement of KPIs across all SEO projects within the team.
- Conduct regular audits of project status: rankings, traffic, and business metrics.
- Detect performance drops in a timely manner and organise recovery actions.
- Forecast results and adjust strategies proactively.
- Coordinate and manage SEO specialists to achieve project KPIs.
- Distribute projects based on expertise level, workload, and growth areas.
- Ensure quality control of specialists’ work.
- Conduct regular 1:1 meetings and drive the professional development of the team.
- Participate in hiring and onboarding of new employees.
- Provide high-level quality control of presale audits.
- Conduct performance reviews: competency assessment and goal setting.
- Implement and maintain best practices within the team.
- Ensure all SEO activities are executed systematically, on time, and aligned with KPI achievement.
- Standardise and control project documentation.
- Improve team efficiency and identify process bottlenecks.
- Monitor project expenses within the approved budget and evaluate budget allocation efficiency.
- Collaborate with product, development, content, linkbuilding, marketing, and management teams.
- Minimum 1 year of experience in a leadership role (required).
- 3–5 years of commercial experience in the iGaming industry (required).
- Deep understanding of how search engines work (required).
- Expert knowledge of ranking factors and Google algorithms, with the ability to adapt to updates (required).
- Experience in developing and implementing SEO strategies (required).
- Experience working in highly competitive niches (required).
- Experience managing large-scale projects (required).
- Ability to analyse traffic trends, identify causes of drops, and create recovery plans (required).
- Experience with iGaming-specific SEO challenges: blocks, dropped domains, migrations, satellite sites, cloaking (required).
- Ability to conduct technical audits and effectively define tasks for development teams (required).
- Experience with A/B testing of SEO hypotheses: ideation, execution, and evaluation (required).
- Ability to build long-term SEO strategies (required).
- Understanding the impact of SEO on business metrics (required).
- Ability to identify growth opportunities and implement them (required).
- Data-driven decision-making skills (required).
- Strong understanding of business priorities (required).
- Experience managing an SEO team (or mentoring specialists) (required).
- Skills in developing and growing team members (required).
- Experience conducting performance reviews and setting development goals (required).
- Hiring and evaluation skills (required).
- Ability to allocate projects based on team capacity and competencies (required).
- Experience overseeing multiple projects simultaneously (focus on management rather than execution) (required).
- Backlog management skills: prioritisation, timeline control, and risk management (required).
- Ability to delegate effectively with quality control (required).
- Ability to implement best practices (required).
- Ability to improve team efficiency (required).
- Experience in process standardisation (required).
- Opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with a success-driven mindset.
- Choice of working remotely or on-site in Warsaw, Limassol, Kyiv, Almaty, or Yerevan.
- Modern corporate equipment based on macOS or Windows and additional equipment.
- Paid vacations, sick leave, personal events days, and days off.
- Corporate health insurance program.
- Referral program with bonuses.
- Educational programs: regular internal training sessions, compensation for external education, and attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events and team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.