Team Lead SEO
Pin-Up Global is seeking a Team Lead SEO to oversee and drive search engine optimisation strategies across multiple projects. This role involves managing a team of SEO specialists, ensuring the achievement of key performance indicators, and maintaining high standards of technical and strategic execution within a fast-paced, competitive environment.
The successful candidate will be responsible for the end-to-end management of SEO processes, from strategic planning and budget oversight to the professional development of team members. Pin-Up Global provides a collaborative, multicultural environment where the Team Lead SEO will play a pivotal role in scaling growth opportunities and ensuring the long-term success of the company's digital presence.
- Oversee the development and implementation of SEO strategies across projects.
- Identify and scale growth opportunities.
- Monitor KPI achievement across all SEO projects within the team.
- Regularly audit project status: rankings, traffic, and business metrics.
- Timely identify traffic drops and coordinate recovery efforts.
- Forecast results and adjust strategies in a timely manner.
- Coordinate and oversee the work of SEO specialists to achieve project KPIs.
- Allocate projects among specialists based on their level, workload, and development areas.
- Control the quality of specialists’ work.
- Conduct regular 1:1 meetings.
- Develop the team’s professional expertise.
- Participate in hiring and onboarding new employees.
- Conduct performance reviews: assess competencies and set development goals.
- Implement and maintain best practices within the team.
- Ensure all SEO activities are performed systematically and on time and contribute to achieving set KPIs.
- Standardise and maintain work documentation.
- Improve team efficiency.
- Identify process bottlenecks and initiate improvements.
- Monitor project expenses within the approved budget.
- Evaluate the effectiveness of budget allocation.
- Coordinate with the Product Team, Development Team, Content Team, Link Building Team, and Marketing Team.
- Min. 3 years of commercial SEO experience (required)
- Min. 1 year in a leadership role in iGaming (required)
- Deep understanding of search engine principles (required)
- Expert understanding of Google ranking factors and algorithms + ability to respond to updates (required)
- Experience developing and implementing SEO strategies (required)
- Experience working in highly competitive niches (required)
- Ability to analyze traffic dynamics, identify the causes of traffic drops, and formulate a recovery plan (required)
- Experience working with iGaming projects: blockages, dropped domains, migrations, satellite sites, cloaking (required)
- Ability to conduct technical audits and properly assign tasks to developers (required)
- A/B testing of SEO hypotheses: formulation, implementation, evaluation (required)
- Ability to develop a long-term SEO strategy (required)
- Understanding of SEO impact on business metrics (required)
- Ability to identify growth opportunities and implement them (required)
- Ability to make strategic decisions based on data (required)
- Understanding of business priorities (required)
- Experience managing an SEO team (or mentoring specialists) (required)
- Skills in specialist development (required)
- Skills in conducting performance reviews and setting development goals (required)
- Skills in hiring and evaluating specialists (required)
- Ability to allocate projects based on competencies and workload (required)
- Experience working on multiple projects simultaneously in a control/management capacity rather than execution (required)
- Backlog management skills: prioritization, deadline control, risk management (required)
- Ability to delegate while maintaining quality control rather than micromanaging (required)
- Ability to implement best practices (required)
- Ability to improve team efficiency (required)
- Experience standardizing processes (required)
- An exciting and challenging job in a fast-growing business group.
- The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
