Traffic Manager
The Traffic Manager role involves managing traffic distribution across GEOs, brands, and acquisition channels according to business priorities.
This position requires analysing traffic performance and key business metrics to identify optimization opportunities and growth potential. The Traffic Manager will collaborate with Affiliate, Media Buying, CRM, Product, and Country Management teams to achieve acquisition goals.
Responsibilities include monitoring traffic volumes and quality, ensuring timely responses to performance deviations and business needs. The role also involves preparing analytical reports, forecasts, and actionable recommendations to improve acquisition efficiency and support business decision-making.
- Manage traffic distribution across GEOs, brands, and acquisition channels according to business priorities.
- Analyze traffic performance and key business metrics (FTD, RD, CPA, ROI, LTV), identifying optimization opportunities and growth potential.
- Collaborate with Affiliate, Media Buying, CRM, Product, and Country Management teams to achieve acquisition goals.
- Monitor traffic volumes and quality, ensuring timely response to performance deviations and business needs.
- Prepare analytical reports, forecasts, and actionable recommendations to improve acquisition efficiency and support business decision-making.
- 3+ years of experience in iGaming, Betting, or Affiliate Marketing (required).
- Strong understanding of key user acquisition metrics, including FTD, RD, CPA, ROI, LTV, Retention, and Conversion Rate (required).
- Proficiency in data analysis and experience working with Excel/Google Sheets and BI tools such as Power BI, Tableau, Grafana, or similar (required).
- Experience working with large datasets and preparing analytical reports (required).
- Strong analytical mindset with the ability to make data-driven decisions (required).
- Understanding of affiliate, paid, and organic traffic acquisition channels and their performance drivers (required).
- Excellent communication skills and experience collaborating with cross-functional teams (required).
- English proficiency at Intermediate (B1) level or higher (required).
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Beautiful offices in Warsaw, Limassol, Kyiv, Yerevan - work remotely or on-site with comfort.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, and days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.