Director, Affiliate Marketing
Rush Street Interactive is seeking a Director, Affiliate Marketing to lead one of its largest and fastest-growing acquisition channels. This leader will be responsible for evolving the company's strategy, technology, partner relationships, commercial model, and team as it continues expanding across regulated markets.
This is a highly visible leadership role that combines commercial ownership, technical expertise, people leadership, and cross-functional collaboration. The successful candidate will partner closely with Finance, Product, Product Marketing, Brand Marketing, Legal, Compliance, BI, MarTech, and Performance Marketing while leading the strategic direction of Rush Street Interactive's affiliate programme.
- Develop and execute Rush Street Interactive's affiliate marketing strategy across all active and future regulated jurisdictions.
- Build strategic relationships with leading affiliate partners and recruit new publishers.
- Represent Rush Street Interactive at G2E, SBC Summit, ICE Barcelona, and iGB L!VE.
- Lead affiliate strategy for new market launches.
- Own one of Rush Street Interactive's largest acquisition budgets and optimise CPA structures using LTV and ROI.
- Improve forecasting accuracy through stronger commercial governance and payment controls.
- Partner with Finance on budgeting, accruals, and partner payment processes.
- Own the affiliate technology roadmap from a Growth Marketing perspective.
- Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking.
- Understand how affiliates acquire and convert users into a mobile-first business where a majority of revenue is generated through the app.
- Drive strategies that maximise app installs, deep linking, app-to-registration conversion, and mobile attribution.
- Oversee affiliate operations across regulated jurisdictions.
- Lead commission structure evolution, partner onboarding, and governance.
- Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention.
- Partner with BI to operationalise partner-level LTV reporting and executive dashboards.
- Use data to continuously optimise partner investment decisions.
- Partner with Product Marketing and Brand Marketing to ensure affiliates have access to current, high-performing marketing assets.
- Develop scalable partner communications, business reviews, and promotional planning.
- Manage Rush Street Interactive's Affiliate Manager while providing coaching, development, and strategic direction.
- Oversee the managed services relationship with Affiliate Network, ensuring accountability, service quality, and continuous improvement.
- Partner with Performance Marketing, CRM, Product Marketing, Brand Marketing, Finance, Legal, Compliance, and MarTech to drive integrated acquisition strategies.
- Bachelor's degree in Marketing, Business, Finance, Analytics, or related field (preferred) or equivalent relevant work experience.
- 10+ years of affiliate marketing experience, preferably within regulated gaming (required).
- 2+ years of people management experience (required).
- Experience managing affiliate programs, agencies, or strategic partners (required).
- Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimisation (required).
- Experience with Income Access, Impact, CJ, Partnerize, or similar platforms (required).
- Strong commercial and analytical skills (required).
- Excellent executive communication skills (required).
- Ability to travel domestically and internationally (required).
- Experience with a sportsbook or online casino operator (preferred).
- Experience with AppsFlyer or other mobile measurement platforms (preferred).
- Experience launching affiliate programs in newly regulated markets (preferred).
- Knowledge of mobile attribution, deep linking, and app marketing (preferred).
- Experience with Sigma, Tableau, or Power BI (preferred).
- Discretionary annual company bonus (Eligibility Varies by Role)
- 401(k) plan with 100% company match on the first 4%
- Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
- Paid Time Off (Eligibility Varies by Role)
- Employee Assistance Program (EAP)
Rush Street Interactive is an online casino and sports betting operator founded in 2012 and headquartered in Chicago. It runs the BetRivers brand in regulated US states and Ontario, and RushBet in Colombia and Mexico. The company is listed on the New York Stock Exchange under the ticker RSI.
