CRM Manager - Calendars Overview
Soft2Bet is seeking a strategic, highly structured CRM Manager (Calendars Overview) to take on a senior oversight function within its global CRM department. Reporting directly to CRM Leadership, the successful candidate will oversee, review, and approve campaign calendars submitted by CRM Managers across multiple brands and markets.
The role involves maintaining a balanced promotional cadence, optimising offer structures, ensuring strict bonus compliance, and resolving scheduling overlaps before launch. Operating on Soft2Bet's proprietary in-house CRM platform, the strategic oversight will maximise campaign ROI while protecting brand health and operational efficiency.
- Review, evaluate, and grant final approval for multi-brand campaign calendars generated by CRM Managers, ensuring optimal scheduling cadence across all target markets.
- Analyze proposed bonus mechanics, promotional values, and targeting rules to ensure campaign structures align with margin goals, player LTV targets, and commercial priorities.
- Act as the second-line check for promotional integrity, ensuring all approved offers strictly adhere to internal bonus policies, term transparency, and regulatory constraints.
- Identify and resolve campaign overlaps, communication fatigue, or conflicting promotional pushes across overlapping player segments.
- Work directly with CRM Leadership to provide regular high-level overviews, calendar risk assessments, and performance forecasts regarding upcoming promotional pipelines.
- Collaborate with technical and product stakeholders to optimise how promotional calendars, automated triggers, and offer mechanics map into the in-house CRM engine.
- 2-3 years in CRM, bonus management, or retention operations within the iGaming, Online Gaming, or high-volume Fintech sector (required).
- Deep operational understanding of player promotional mechanics, bonus balance calculations, wagering requirements, and promotional ROI (required).
- Proven track record in an oversight, auditing, or supervisory capacity, with an uncompromising eye for compliance, timing conflicts, and system logic (required).
- Strong decision-making skills and diplomatic authority to guide, critique, and align campaign plans submitted by CRM Managers (required).
- High comfort level working with custom, proprietary CRM back-office systems and complex promotional management tools (required).
- Professional-level written and verbal English skills to articulate compliance standards, resolve strategic friction, and report directly to executive leadership (required).
- A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition.
- Attractive office location and facilities.
- A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture.
- 24 days of vacation per year.
- Medical insurance.
Soft2Bet is an iGaming turnkey solutions provider that delivers products and services for online casino and sportsbook operators. The company is known for its Motivational Engineering Gaming Application (MEGA), a gamification framework designed to improve player retention and engagement. Soft2Bet has launched numerous iGaming brands and holds more than 16 global licences across regulated markets. It operates both B2B technology services and its own B2C brands, and is headquartered in Santa Venera, Malta.