Soft2Bet is an iGaming turnkey solutions provider that delivers products and services for online casino and sportsbook operators. The company is known for its Motivational Engineering Gaming Application (MEGA), a gamification framework designed to improve player retention and engagement. Soft2Bet has launched numerous iGaming brands and holds more than 16 global licences across regulated markets. It operates both B2B technology services and its own B2C brands, and is headquartered in Santa Venera, Malta.
PPC Specialist
Soft2Bet is seeking a PPC Specialist to support their iGaming and sports betting brands. This on-site, full-time role in Fort Lee, New Jersey, involves executing, monitoring, and optimising paid media campaigns. The ideal candidate is detail-oriented, analytical, and eager to develop expertise in performance marketing within a regulated industry, collaborating with various teams to ensure campaign success.
Head of CRM
Soft2Bet is seeking a Head of CRM to lead the strategic execution and optimization of their CRM systems and campaigns. This role involves ensuring operational reliability, driving customer engagement, and partnering with various teams to enhance CRM performance. The ideal candidate will be a hands-on leader with strong analytical and problem-solving skills, capable of balancing strategic ownership with operational execution in a fast-paced environment.
VIP Manager
The VIP Manager role at Soft2Bet focuses on delivering a premium, personalized experience to high-value iGaming players. Key responsibilities include building strong player relationships, managing VIP accounts, executing retention campaigns, and analysing player data to optimise engagement and lifetime value. This on-site position in Fort Lee, New Jersey, requires strong communication skills and experience in the iGaming sector.
Head of VIP
Soft2Bet is seeking a strategic leader to shape the future of VIP operations in the U.S. and beyond. As the Head of VIP, you will lead a dynamic international team, oversee the full VIP lifecycle, and define strategy to ensure an unmatched player experience. This role offers a significant impact in shaping a data-driven, customer-centric VIP program at scale.
Senior Risk Manager
Soft2Bet is seeking an experienced Senior Risk Manager to join their growing iGaming operation in Fort Lee, New Jersey. This critical role involves safeguarding the company by managing fraud prevention, AML, and VIP operations. The Senior Risk Manager will lead daily risk workflows, coordinate VIP withdrawals, and ensure regulatory compliance while enhancing player experience. This position requires a strong background in risk management within the iGaming or Fintech sectors and offers a competitive salary range.
Head of Risk
Soft2Bet is seeking a Head of Risk to lead and coordinate their Risk, Fraud, and KYC functions in Fort Lee, New Jersey. This on-site, full-time role involves building scalable processes, strengthening fraud prevention, and ensuring compliant operational execution. The ideal candidate will have proven experience in regulated industries, strong analytical and leadership skills, and the ability to manage both in-house and outsourced teams. This is a key position for driving business integrity and long-term growth.
CRM Manager
Soft2Bet is seeking a CRM Manager to lead lifecycle strategy for the New Jersey market. This role focuses on driving engagement, retention, and player value through data-driven customer journeys and personalized marketing. The CRM Manager will own CRM strategy and execution, design localized campaigns, and collaborate with various teams to deliver compliant, high-performing customer experiences.