Soft2Bet is an iGaming turnkey solutions provider that delivers products and services for online casino and sportsbook operators. The company is known for its Motivational Engineering Gaming Application (MEGA), a gamification framework designed to improve player retention and engagement. Soft2Bet has launched numerous iGaming brands and holds more than 16 global licences across regulated markets. It operates both B2B technology services and its own B2C brands, and is headquartered in Santa Venera, Malta.
VP of CRM
Soft2Bet is seeking a VP of CRM to lead a large organisation and oversee global player lifecycle and engagement strategies. The role focuses on scaling lifetime value and evolving proprietary CRM technology to drive revenue growth.
Marketing Coordinator
Soft2Bet is seeking a Marketing Coordinator to manage campaign workflows and asset delivery for international markets. The role acts as a central hub, bridging acquisition channels with internal teams to ensure projects are executed efficiently and in compliance with regional standards.
CRM Manager (Portuguese Market)
Soft2Bet is seeking a CRM Manager for the Portuguese market to lead customer engagement and retention strategies. The role involves data-driven campaign management and cross-functional collaboration to maximise customer lifetime value in a fast-paced iGaming environment.
CRM Manager (Italian Market)
Soft2Bet is seeking a CRM Manager for the Italian market to lead customer engagement and retention strategies. The role focuses on data-driven campaign execution and lifecycle management to maximise customer lifetime value within the iGaming sector.
CRM Manager – Marketing Sendouts Specialist
Soft2Bet is looking for a CRM Manager to lead the execution of multi-channel marketing campaigns. The role acts as a bridge between strategy and operations, managing the end-to-end setup, testing, and analysis of sendouts using proprietary CRM tools in a fast-paced iGaming environment.
CRM Manager (Spanish Market)
Soft2Bet is seeking a CRM Manager for the Spanish market to lead customer engagement and retention strategies. The role focuses on data-driven campaign execution and lifecycle management to maximise customer lifetime value within a fast-paced iGaming environment.
CRM Manager - Calendars Overview
Soft2Bet is seeking a strategic CRM Manager to oversee global campaign calendars. The role involves reviewing and approving promotional schedules, ensuring bonus compliance, and optimising campaign ROI across multiple brands within an in-house CRM system.
CRM Manager (Chile Market)
Soft2Bet is seeking a CRM Manager for the Chile market to lead customer engagement and retention strategies. The role requires a data-driven professional to manage multi-channel campaigns and maximise lifetime value within a fast-paced iGaming environment in Limassol.
Head of SMM
Soft2Bet is seeking a strategic Head of SMM to lead its global social media presence and performance marketing efforts. The role involves managing a cross-functional team, driving full-funnel engagement, and scaling content strategies to support business growth in the iGaming sector.
PPC Specialist
Soft2Bet is seeking a PPC Specialist to support their iGaming and sports betting brands. This on-site, full-time role in Fort Lee, New Jersey, involves executing, monitoring, and optimising paid media campaigns. The ideal candidate is detail-oriented, analytical, and eager to develop expertise in performance marketing within a regulated industry, collaborating with various teams to ensure campaign success.
Head of CRM
Soft2Bet is seeking a Head of CRM to lead the strategic execution and optimization of their CRM systems and campaigns. This role involves ensuring operational reliability, driving customer engagement, and partnering with various teams to enhance CRM performance. The ideal candidate will be a hands-on leader with strong analytical and problem-solving skills, capable of balancing strategic ownership with operational execution in a fast-paced environment.
VIP Manager
The VIP Manager role at Soft2Bet focuses on delivering a premium, personalized experience to high-value iGaming players. Key responsibilities include building strong player relationships, managing VIP accounts, executing retention campaigns, and analysing player data to optimise engagement and lifetime value. This on-site position in Fort Lee, New Jersey, requires strong communication skills and experience in the iGaming sector.
Head of VIP
Soft2Bet is seeking a strategic leader to shape the future of VIP operations in the U.S. and beyond. As the Head of VIP, you will lead a dynamic international team, oversee the full VIP lifecycle, and define strategy to ensure an unmatched player experience. This role offers a significant impact in shaping a data-driven, customer-centric VIP program at scale.
Head of Risk
Soft2Bet is seeking a Head of Risk to lead and coordinate their Risk, Fraud, and KYC functions in Fort Lee, New Jersey. This on-site, full-time role involves building scalable processes, strengthening fraud prevention, and ensuring compliant operational execution. The ideal candidate will have proven experience in regulated industries, strong analytical and leadership skills, and the ability to manage both in-house and outsourced teams. This is a key position for driving business integrity and long-term growth.
CRM Manager
Soft2Bet is seeking a CRM Manager to lead lifecycle strategy for the New Jersey market. This role focuses on driving engagement, retention, and player value through data-driven customer journeys and personalized marketing. The CRM Manager will own CRM strategy and execution, design localized campaigns, and collaborate with various teams to deliver compliant, high-performing customer experiences.
Affiliate Manager
Join Soft2Bet as an Affiliate Manager in New Jersey, a full-time, office-based role focused on building and optimizing affiliate programs for gambling brands across the US and Canada. This position requires deep iGaming expertise, a data-driven approach, and strong relationship management skills to drive revenue growth in regulated markets. You will be responsible for developing strategies, identifying opportunities, and managing high-value affiliate partnerships.