Head of B2B Operations
SoftConstruct is looking for an experienced Head of B2B Operations, who will build and run the operating system behind B2B growth. The role owns the end-to-end commercial operating model, making the B2B organisation more scalable, disciplined, and effective across markets.
The successful candidate will oversee Sales Operations, Sales Enablement, Deal Desk, and go-to-market execution, working across Sales, Product, Marketing, and regional teams to drive consistent commercial standards and measurable outcomes.
- Own the B2B commercial operating model across Sales Operations, Sales Enablement, Deal Desk, and go-to-market execution.
- Drive sales execution discipline across pipeline management, CRM, qualification, lead routing, and regional adherence to global standards.
- Own commercial governance for pricing, discounts, commercial terms, approvals, and complex deal structuring.
- Increase sales effectiveness through value propositions, sales materials, playbooks, training, and competitive intelligence.
- Lead cross-functional go-to-market programs for new market entries and product launches, coordinating Sales, Product, Marketing, and other stakeholders.
- Build and lead a high-performing B2B Operations function, continuously improving processes, automation, performance management, and operating standards.
- Masters/Bachelors degree in Business Administration, Management, or any related field. (required)
- At least 5 years of experience in B2B Commercial Operations, Revenue Operations, Sales Operations, or a comparable function, including people-leadership experience. (required)
- Experience building and scaling commercial processes across multiple markets, regions, or business units. (required)
- Strong understanding of enterprise B2B sales cycles, pipeline management, CRM, and sales performance management. (required)
- Strong commercial judgment, including experience with pricing, discounting, commercial terms, and complex deals. (required)
- Proven ability to lead cross-functional initiatives involving Sales, Product, Marketing, and other business functions. (required)
- Strong analytical, problem-solving, and stakeholder-management skills, with the ability to turn ambiguity into clear processes and measurable outcomes. (required)
- Fluent English, with strong written and verbal communication skills. (required)
- Experience in technology, SaaS, platform businesses, fintech, or iGaming is a strong advantage. (nice-to-have)
- Remote/hybrid working model.
- Positions available for candidates based in Dubai, Malta, or Yerevan.
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.