Email Marketing Manager - Middle
SOFTSWISS is hiring an Email Marketing Specialist to join its Marketing team. The role involves managing email campaigns and lifecycle communications in HubSpot, helping to nurture leads, support marketing and sales activities, and improve engagement across international markets.
The purpose of the role is to manage and further develop SOFTSWISS' email marketing channel, delivering targeted campaigns and lifecycle communications that engage leads, support marketing and sales goals, and contribute to pipeline growth. This includes improving segmentation, automation, personalisation, testing, and performance tracking to make email communications more relevant and effective across international markets.
- Plan, set up, and launch email campaigns in HubSpot Marketing Hub, including newsletters, product updates, event and webinar campaigns, nurture sequences, and follow-up communications.
- Build and manage automated workflows and nurture sequences based on lifecycle stage, engagement, product interest, geography, and other relevant criteria.
- Collaborate with Product Marketing, Brand, Content, Design, Growth Marketing, and BizDev teams to plan and execute campaigns.
- Ensure email messaging, content, CTAs, and templates are aligned with campaign objectives and brand guidelines.
- Run A/B tests across subject lines, content, CTAs, timing, and campaign formats to improve engagement and conversion.
- Track and analyse email performance, including delivery rate, open rate, CTR, CTOR, conversion rate, unsubscribe rate, and contribution to MQL/SAL generation.
- Maintain database quality, deliverability, and GDPR compliance across email activities.
- Prepare regular performance reports and turn insights into practical recommendations.
- Continuously improve email templates, automation, processes, and overall channel effectiveness.
- Russian language B2+ (required)
- English language B2+ (required)
- 2–4+ years of experience in email, CRM, lifecycle, or marketing automation, preferably in B2B, SaaS, or technology (required)
- Hands-on experience with HubSpot Marketing Hub, including email campaigns, lists, segmentation, workflows, and reporting (required)
- Strong understanding of email marketing funnels, lead nurturing, and lifecycle communications (required)
- Experience working with marketing and sales funnels and CRM data (required)
- Strong analytical skills with the ability to translate campaign data into actionable improvements (required)
- Understanding of email deliverability, database hygiene, and GDPR requirements (required)
- Good project management skills and the ability to manage several campaigns simultaneously (required)
- Experience working with complex B2B products and international markets (nice-to-have)
- Experience with lead scoring and HubSpot CRM (nice-to-have)
- Knowledge of email personalisation and dynamic content (nice-to-have)
- Experience developing lifecycle strategies across different customer or lead segments (nice-to-have)
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
SOFTSWISS is a global tech expert with over 15 years of experience in providing innovative iGaming solutions. The company offers comprehensive software for online casinos, sports betting, and affiliate management. To expand its global presence, in 2024, SOFTSWISS acquired Turfsport, a leading South African betting software provider, and a significant stake in Ously Games GmbH, the company behind the fastest-growing European social casino, SpinArena.net. Additionally, the company appointed Formula 1 legend Rubens Barrichello as Non-Executive Director in Latin America, focusing on Brazil's growing market. SOFTSWISS is committed to transforming the iGaming and entertainment industry for the better through tech innovations. The Team helps operators and providers establish enduring partnerships by building profitable and scalable businesses.
