SEO Specialist Senior
The company is hiring a Senior SEO Specialist to join its Digital Marketing team. The role focuses on optimising websites, content, and online presence to contribute to continued growth and visibility in search engines and drive impactful digital results across markets.
The Senior SEO Specialist will be responsible for driving the company's SEO strategy by improving website performance, optimising content, and increasing organic search visibility. This work will support business growth, enhance user experience, and provide actionable insights for cross-functional teams, ensuring the digital presence remains competitive and data-driven.
- Develop and execute end-to-end SEO strategies aimed at achieving and sustaining top search rankings across target markets.
- Conduct ongoing competitor analysis to identify gaps, opportunities, and strategic advantages.
- Lead technical SEO audits covering crawl architecture, indexability, Core Web Vitals, mobile usability, and structured data.
- Define site improvement requirements for engineering teams and own the backlog through to deployment.
- Architect site structures and internal linking frameworks for new and existing projects.
- Develop content strategies grounded in keyword research, topical clustering, intent mapping, and SERP analysis.
- Develop and oversee link-building strategies, including anchor text planning and placement quality assessment.
- Develop and apply GEO/AEO methodologies to optimise content for AI-generated answer surfaces - ChatGPT, Gemini, Claude, Google AI Overviews, and similar.
- Optimise website content and structure to improve brand and product visibility and citation rates across AI-powered search tools.
- Leverage AI tools to enhance SEO workflows across research, strategy, content operations, and performance analysis.
- Own performance monitoring across GSC, GA4, and third-party tools; surface trends and communicate risks and opportunities to stakeholders.
- Contribute to SEO documentation, SOPs, and cross-functional knowledge sharing.
- 4+ years of hands-on SEO experience with a demonstrable track record of driving organic growth in competitive markets (required).
- Deep working knowledge of technical SEO, on-page optimisation, content strategy, and off-page authority building (required).
- Strong analytical skills; comfortable working with large datasets, interpreting trends, and building business cases (required).
- Proficiency in: Ahrefs, Semrush, SE Ranking, Screaming Frog, Surfer, GA4, GSC, Looker, HubSpot, Jira (required).
- Working knowledge of HTML (required).
- English B1+ (required).
- Russian B2+ (required).
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
SOFTSWISS is a global tech expert with over 15 years of experience in providing innovative iGaming solutions. The company offers comprehensive software for online casinos, sports betting, and affiliate management. To expand its global presence, in 2024, SOFTSWISS acquired Turfsport, a leading South African betting software provider, and a significant stake in Ously Games GmbH, the company behind the fastest-growing European social casino, SpinArena.net. Additionally, the company appointed Formula 1 legend Rubens Barrichello as Non-Executive Director in Latin America, focusing on Brazil's growing market. SOFTSWISS is committed to transforming the iGaming and entertainment industry for the better through tech innovations. The Team helps operators and providers establish enduring partnerships by building profitable and scalable businesses.
