Social Media Community Associate (Hybrid)
The Social Media Community Associate, with a focus on social media, is responsible for growing and maintaining SportyBet’s social community across multiple platforms. This role also involves reviewing and monitoring SportyBet’s network of influencers, creators, and affiliates, alongside a good knowledge and understanding of Football.
This is a hybrid position located in the Century City, Cape Town offices.
- Develop, maintain, and strengthen SportyBet’s online affiliate and social community presence by fostering authentic, consistent engagement and representing the brand positively across all relevant channels and platforms.
- Track and analyse social media trends, community sentiment, and affiliate performance to identify opportunities for growth and improvement.
- Support and strengthen SportyBet’s relationships within the wider online sports community, ensuring consistent tone, professionalism, and authenticity in every interaction.
- Build, manage, and maintain strong interactions with SportyBet users, influencers, creators, tipsters, and affiliate partners through a social online community.
- Manage influencer/creator pages, monitor their online activity and performance, and provide ongoing feedback and support to maximise results.
- Identify and reach out to new affiliates and creators through social media platforms and digital communities.
- Strong understanding of major social media platforms (X/Twitter, Instagram, TikTok, Telegram, etc.) and international online community culture (required).
- Solid grasp of social media trends, sports culture, and sports betting fundamentals (markets, odds, fan engagement) (required).
- Excellent communication and relationship-building skills (required).
- Passion for sports, digital engagement, and community development (required).
- Self-motivated, proactive, and adaptable in a fast-paced environment (required).
- Strong copywriting and content creation abilities (required).
- Creative thinker with a data-driven mindset and attention to detail (required).
- Highly organised with the ability to manage multiple projects and channels simultaneously (required).
- Strong collaboration skills and comfort working across teams (required).
- Experience in the sports betting, sports media, or gaming industry (nice-to-have).
- Experience working with influencers, creators, or affiliate programs (nice-to-have).
- Familiarity with analytics tools (e.g., Meta Insights, TikTok Analytics, YouTube Studio) (nice-to-have).
- Basic design and video editing skills (Canva, CapCut, Adobe Creative tools, etc.) (nice-to-have).
- Individual performance based bonuses every quarter.
- 20 days annual leave plus public holidays.
- Core working hours are 10am-3pm in your local time zone with flexibility outside of this.
- South African employment contract.
- Referral bonuses & flash bonuses.
- Top of the line equipment.
- Annual company retreats to provide great internal networking opportunities.
Sporty Group is a sports technology company whose brands include SportyBet, a mobile-first sportsbook licensed in Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda, alongside the Sporty.com app and the SportyTV broadcast service in Nigeria. SportyBet has sponsorship partnerships with Real Madrid and Manchester City. The group hires across Europe, Latin America and Asia, and many of its technology and product roles are remote.
