CRM Manager, Spain
evoke is seeking a CRM Manager to lead customer engagement strategies for the Spanish market. The role focuses on driving retention, increasing customer lifetime value, and delivering personalised communication strategies across the brand's betting and gaming platforms.
The successful candidate will leverage AI, automation, and data-driven insights to optimise customer journeys and rewards. This position involves leading a dedicated team and collaborating with central business units to align CRM activities with broader commercial objectives within a fast-paced, regulated environment.
- Accountable for CRM strategy, team leadership, delivery and value creation across Spain, maximising incremental CRM value and increasing customer engagement, retention and LTV.
- Own and drive the CRM strategy and roadmap across Spain, translating commercial and customer objectives into engagement, retention and lifecycle plans.
- Lead, manage and develop the Spain CRM team, setting clear priorities, building capability and driving high performance.
- Act as point of contact for other business units and central teams, shaping priorities, challenging briefs and aligning CRM activity to commercial goals.
- Lead CRM prioritisation, ensuring effective resource allocation and high-quality multi-channel delivery.
- Use customer and campaign data to identify opportunities, measure incremental impact and continuously optimise communications, journeys and offers.
- Advance CRM maturity through personalisation, automation, experimentation, AI and next-best-action capabilities, while adapting to local market and regulatory needs.
- Strong CRM knowledge across campaign management, personalisation, customer lifecycle and bonusing (required).
- Proven experience leading and developing high-performing teams (required).
- Strong stakeholder management and influencing skills at all levels (required).
- Experience working globally across markets, teams and time zones (required).
- Experience delivering complex, multi-channel CRM campaigns at scale (required).
- Strong commercial mindset with a focus on engagement and retention (required).
- Data-driven approach to decision-making and optimisation (required).
- Strong understanding of CRM technology, automation and AI (required).
- Comfortable working in a fast-paced, regulated gambling environment (required).
- Competitive Salary and Bonus Schemes
- Hybrid Working: Employees can work from home up to 80% of the time with 20% of office time built in to ensure face-to-face collaborative team time.
- Comprehensive healthcare insurance, dental care, travel insurance and life insurance.
- Health & Wellbeing allowance which can be used towards gym and fitness memberships, fitness clothing and equipment, consultations with a dietitian, massages and select treatments or items for your home office.
- Free access to Wellness Cloud; a tool to help encourage greater wellbeing through online coaching, webinars, videos and online resources.
- Volunteer Time Off Programme: 20 days paid leave you can avail after your first year of employment to volunteer at an organisation online, locally, or abroad.
William Hill International is the international (non-UK) arm of the William Hill betting and gaming brand, owned by Evoke plc (formerly 888 Holdings). It operates online sports betting and casino products across regulated markets outside the United Kingdom, with its main operational base in Malta. William Hill, one of the best-known names in British bookmaking, was founded in 1934 and acquired by 888 in 2022. The international division focuses on the technology, trading and operations that support William Hill's online business in Europe and beyond.
