VIP Strategy & Growth Manager
WPT Global is looking for a VIP Strategy & Growth Manager to play a key role in shaping how WPT Global identifies, develops, and retains its most valuable players. Working closely with the VIP and Data teams, the manager will focus on developing and refining growth strategies for both existing VIPs and high-potential players.
The role involves using player behaviour, gaming patterns, segmentation, and performance data to identify opportunities that increase engagement, progression, retention, and reactivation. This is a highly analytical and strategic position suited to someone who understands the commercial value of VIP players and can turn player data into clear, actionable strategies. The manager will be responsible for evaluating the effectiveness of those strategies and continuously refining the approach based on results and changing player behaviour.
- Develop growth strategies for VIP and high-potential player segments, focusing on engagement, progression, retention, and reactivation.
- Analyse player behaviour, gaming patterns, and performance data to identify growth opportunities.
- Work closely with the Data team to develop insights and improve how VIP and high-potential players are identified and managed.
- Develop segmentation strategies to identify and prioritise VIP and high-potential player groups.
- Build strategies that support high-potential players progressing into VIP segments.
- Develop initiatives designed to strengthen long-term engagement and value across existing VIP player segments.
- Evaluate the performance and commercial impact of VIP growth strategies.
- Continuously refine strategies based on data, player behaviour, and performance trends.
- Identify opportunities to improve the overall VIP lifecycle and player journey.
- Collaborate with VIP, CRM, Product, Data, and other relevant teams to ensure strategies are implemented effectively.
- Provide clear recommendations and insights to stakeholders based on analysis and performance.
- Proven experience in VIP, CRM, lifecycle, retention, growth, or player strategy within the iGaming industry (required).
- Strong understanding of VIP player behaviour, retention mechanics, and player lifecycle management (required).
- Experience using player data and behavioural insights to develop commercial strategies (required).
- Strong analytical mindset with the ability to interpret data and translate findings into actionable recommendations (required).
- Experience developing customer or player segmentation strategies (required).
- Strong understanding of engagement, retention, reactivation, and customer progression strategies (required).
- Commercially minded with a strong focus on player value and long-term growth (required).
- Excellent communication and stakeholder-management skills (required).
- Comfortable collaborating closely with Data and other cross-functional teams (required).
- Highly organised, proactive, and able to manage multiple strategic initiatives simultaneously (required).
- Fluent in English, both written and spoken (required).
- Previous experience specifically working with VIP or high-value players within online poker, casino, or iGaming (preferred).
- Strong understanding of online poker and poker player behaviour (preferred).
- Experience working with BI, analytics, CRM, or player segmentation tools (preferred).
- Based in Europe or Asia (preferred).
- Mandarin language proficiency (nice-to-have).
- Experience working within an international, remote-first organisation (preferred).
- Competitive rewards including performance-based bonuses and recognition.
- Quarterly performance reviews with clear growth opportunities.
- High-impact role shaping the strategy for valuable player segments.
- Fully remote working environment.
- Conference and event attendance.
- Company meet-ups.
- Tech setup budget for home office equipment.
- Monthly learning and development hours.
WPT Global is the online poker platform of the World Poker Tour, offering real-money cash games and tournaments. It operates one of the world's largest cash poker networks, with tens of thousands of players worldwide, and emphasises security and fairness across its product. The company is a fully remote organisation that hires talent regardless of location. WPT Global is registered in Nicosia, Cyprus.
