Casino Retention Coordinator
This role sits at the heart of the Casino Retention team, where creativity meets data and promotions come to life. The position involves owning the day-to-day coordination of iCasino promotional activity, crafting market-leading campaigns that boost engagement, build brand love, and keep players coming back for more.
This role is ideal for someone who loves promotions, thrives in fast-paced environments, and enjoys seeing their ideas go live.
- Dream up and deliver monthly promotional plans that are creative, on-brand, and results-driven.
- Help maintain distinct promotional strategies across Bally's brands.
- Present promotional structures, mechanics, timelines, and projected costs.
- Brief compelling copy and visuals to the Marketing Design & Development Team.
- Collaborate closely with CRM Leads to align promotions with wider marketing activity.
- Tailor campaigns to different player audiences and behaviours.
- Partner with the Social Media team to ensure promotions shine on-site and socially.
- Build and maintain promotion rules and templates, navigating legal and compliance approvals.
- Analyse performance data to optimise and evolve future promotions.
- Keep promotional mechanics, documentation, and templates organised and up to date.
- Stay ahead of market trends to anticipate player and business needs.
- Take new promotional ideas from concept to launch.
- Jump into additional projects as the business grows and evolves.
- Perform related tasks and project work as required by the business.
- Salary Range: $55,000-$75,000 USD.
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business. With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.
