Digital Marketing Specialist VBET
This role is for a Digital Marketing Specialist at VBET. The position is full-time and located worldwide, preferably close to the CET timezone. The specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, including PPC, Paid Social, Display, Email, and SEO support. They will also collaborate with content teams for promotion and distribution, manage social media profiles, and create and launch email campaigns. Additionally, the role involves assisting with website optimization, analyzing performance, conducting market research, managing budgets, and collaborating with other teams. Compliance with regulations and internal policies is also a key responsibility.
- Plan, execute, and optimize digital marketing campaigns across multiple channels (PPC, Paid Social, Display, Email, and SEO support)
- Collaborate with content teams to promote and distribute content across digital platforms
- Manage company social media profiles, schedule posts, monitor engagement, and respond to messages/comments
- Create, launch, and optimize email campaigns (newsletters, promotions, updates), including audience segmentation and performance tracking
- Assist with website improvements, including on-page SEO and user experience enhancements
- Monitor campaign performance using analytics tools, prepare reports on KPIs, ROI, and provide actionable insights
- Analyze market trends, competitors, and emerging digital marketing opportunities
- Monitor and optimize campaign budgets to ensure cost-efficiency and performance
- Work closely with Design, Product, UX/UI, Content, and Sales teams to ensure consistent and effective marketing efforts
- Ensure all marketing activities align with regulations and internal policies
- 2+ years of experience in Digital Marketing with hands-on campaign management across multiple channels
- Strong experience in PPC, Paid Social, and Email Marketing
- Experience working with Google Ads, Meta Ads Manager
- Good understanding of Google Analytics (GA4) and performance tracking
- Experience working with data and reporting (Excel or similar tools)
- Strong English communication skills (written and verbal)
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.