Customer Marketing Specialist
Flutter International is looking for a Customer Marketing Specialist to join the PokerStars.com Marketing department. This role offers an opportunity to work within a multicultural team in a fast-paced and dynamic atmosphere.
The Customer Marketing Specialist is responsible for assisting with the development of customer marketing strategies and ensuring smooth operational processes. The role involves developing customer communication plans that meet business goals, creating targeting strategies, and generating actionable insights for customer messaging. The specialist will produce communications that engage customers with a compelling brand story and personalised messages, while also designing test and learn approaches to improve results.
Furthermore, the specialist will collaborate with partners across commercial, marketing, product, and the PokerStars network to advance the engagement and performance of key campaigns. The role requires providing clear reports and recommendations to senior collaborators in marketing and commercial teams.
- Assist in planning and developing a communication strategy that boosts customer value and engagement.
- Focus on making communications relevant and personalised to the customer during their entire lifecycle, from point of acquisition to winback.
- Develop communication plans and briefs to ensure successful execution of customer communication that delivers upon commercial objectives.
- Contribute to marketing effectiveness initiatives with the aim of delivering agile execution of marketing that meets commercial needs.
- Help develop and implement the Customer Contact Strategy and supporting technology improvements to deliver improved, efficient, and personalised communication to customers.
- Ensure compliance with local regulations, guidance and uphold operational best practices.
- Find opportunities for value-driving and incremental growth activity in line with commercial priorities and prioritise actions based on best forecast outcomes, backing up recommendations with research and data-driven insight.
- Work closely with the wider Customer Marketing and Commercial team to understand and improve performance of integrated communication strategies.
- Experience within a similar position for a multi-product online gambling brand (required)
- Experience directing multiple customer communication channels and CRM initiatives that offer an exceptional customer experience and boost commercial outcomes (required)
- Comfort working closely with a wide range of collaborators across the business (required)
- Strong planning and organisational approach (required)
- Ability to analyse large amounts of data and insight, driving improvements in customer communication and engagement as a result (required)
- Understanding of segmentation and targeting (required)
- Customer-first focus (required)
- Delivery-focused approach (required)
- Excellent stakeholder management and comfortable chairing meetings (required)
- Discretionary annual performance bonus
- 30 days paid leave
- Health and Dental Insurance for you, your partner and your children
- Personal life insurance and disability coverage
- Wellbeing fund
- Continuous learning support for certifications and career growth
- 26 weeks primary carer leave at 100% pay and 4 weeks secondary carer leave pay at 100% pay
- Sports card membership valid across the country
- Monthly food vouchers
- Pension benefits
- Flexible working opportunities
Flutter International is the international division of Flutter Entertainment, the world's leading online sports betting and gaming company. It operates a portfolio of brands including PokerStars, Betfair International, Adjarabet, Sisal, Snai, Betnacional, Junglee Games and MaxBet across markets outside the UK, Ireland, US and Australia. The division combines world-class brands with global scale and a challenger mindset, drawing on shared capabilities the group calls the "Flutter Edge". Flutter Entertainment is listed on the New York Stock Exchange and London Stock Exchange.
