Head of Media
We’re looking for an experienced Head of Media to lead a team of specialist Digital Performance and Brand Media managers. You will define and drive the regional media strategy, with accountability for delivering integrated brand and performance plans across all channels. You’ll work closely with Marketing and Engagement teams to align on key priorities, including major campaigns and live events. You will bring together media, social, and engagement activity into one unified plan to support shared objectives. You will lead a specialist team to deliver brand media and digital performance activity. You will also find opportunities to improve effectiveness, increase efficiency, and maximise the impact of media investment.
- Lead and develop the Digital Performance and Brand Media team.
- Support the Marketing Director in shaping the marketing strategy and key initiatives.
- Deliver integrated digital and brand media plans with the wider Media team.
- Partner with Marketing Strategy, Creative, and Engagement teams to define key campaigns and priorities.
- Ensure consistent execution across all channels.
- Translate strategy into clear, actionable plans across markets.
- Own delivery against performance targets, working with Analytics and Marketing Insights teams to track CPAs, payback, and effectiveness.
- Manage and optimise relationships with external media agencies.
- Identify new media channel opportunities and lead test-and-learn initiatives.
- Partner with CRO specialists to improve conversion rates and onboarding journeys.
- Work with Analytics teams to develop reporting, insights, and measurement frameworks.
- Share regular updates on media performance, highlighting KPIs, insights, and actions.
- Experience in marketing within the online gambling / iGaming industry (required).
- A proactive, dedicated approach with the ability to take ownership (required).
- Experience improving performance across brand and digital media channels (required).
- A commercial approach, with the ability to find opportunities and negotiate media agreements (required).
- Ability to translate strategy into effective execution (required).
- Strong collaboration skills and the ability to build relationships across teams (required).
- Analytical skills, including reporting and competitor analysis (required).
- Strong organisation and attention to detail (required).
- Understanding of brand advertising in a performance-driven environment (required).
- Interest in, or knowledge of, online poker, casino, and sportsbook (required).
- Discretionary annual performance bonus.
- 30 days paid leave.
- Health and dental insurance for you, your partner and your children (if you all live at the same address).
- Personal life assurance and partial & permanent disability insurance.
- The option to join our company pension scheme.
- A personal interest allowance to let you learn something new or pursue a hobby.
- Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career.
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay.
- Access to an on-site gym.
Flutter International is the international division of Flutter Entertainment, the world's leading online sports betting and gaming company. It operates a portfolio of brands including PokerStars, Betfair International, Adjarabet, Sisal, Snai, Betnacional, Junglee Games and MaxBet across markets outside the UK, Ireland, US and Australia. The division combines world-class brands with global scale and a challenger mindset, drawing on shared capabilities the group calls the "Flutter Edge". Flutter Entertainment is listed on the New York Stock Exchange and London Stock Exchange.