Senior Media Buying Executive
By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. As a Senior Media Buying Executive, you will work as part of a highly motivated and knowledgeable team of traders and ad ops solutions engineers you will be instrumental in the design, set-up and optimization of programmatic advertising campaigns. We require an experienced, hands-on Digital Marketing Analyst to work with our Programmatic Trading team located in Medellin. You will liaise with the Business Development and Account Management teams in London, US and Latin America to establish campaign objectives and recommend strategies and KPIs for new campaigns. You will then implement appropriate campaign set-up and continually monitor the resulting campaign performance – making adjustments for optimal results. You will create detailed, insightful reports for clients on the performance achieved and share strategic optimizations that highlight our unique products to manage larger budgets.
- Design, set-up and optimization of programmatic advertising campaigns.
- Liaise with Business Development and Account Management teams to establish campaign objectives and recommend strategies and KPIs.
- Implement appropriate campaign set-up and continually monitor campaign performance.
- Make adjustments for optimal results.
- Create detailed, insightful reports for clients on performance achieved.
- Share strategic optimizations that highlight unique products to manage larger budgets.
- 3-6 years hands-on experience of digital campaign optimization within a DSP environment, preferably gained whilst working in a digital advertising agency or large advertiser.
- Proven track record in establishing high levels of customer service
- Clear and concise written and verbal communication
- Highly analytical and numerate with rigorous attention to detail
- Thorough approach to solving problems
- Strong organizational skills
- Highly organized, including strong time-management skills
- Experience with any DSP platform, email and direct marketing.
- Experience and Certification in Google, Moloco, and other DSP platforms
- Experience working with teams in multiple locations
- Hands-on experience of digital advertising operations
- Experience of ad serving platforms
- Competitive salary and range of benefits
- Commitment to supporting employee wellbeing
- Opportunities to grow skills, experience and career
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.
