SVP, Channel & Independent Agency Sales
This is a P&L-accountable leadership role. You will own the full channel architecture: strategy, segmentation, team structure, and the commercial number. You will define how Genius grows through partners and independent agencies not just manage a pipeline.
- Set the channel strategy: which partner segments to prioritise, how we price and package for the channel, and where we invest to win.
- Own two distinct revenue lines: Channel Partnerships (DSPs, platforms, programmatic integrations) and Independent Agencies (AOR and specialist agencies outside the holding company groups) with separate playbooks, coverage models, and targets for each.
- Own the combined revenue number and the metrics beneath it activation, expansion, velocity, win rate and move each one.
- Build and lead a high-performance sales organisation across both segments: hiring philosophy, leveling, ramp design, coaching cadence, and performance standards.
- Design the GTM architecture alongside field sales, with clean segmentation from holding company agency coverage and zero channel conflict.
- Partner at senior level with Marketing, RevOps, Product, and Ad Ops to make the channel a growth multiplier, not just a distribution layer.
- Operate with forecast discipline: ±10% accuracy, clean CRM, and pipeline management.
- 12+ years in advertising, ad-tech, or media, with a meaningful portion owning a revenue number across inside, channel, or agency sales organisations (required).
- Proven track record building commercial engines from scratch ICP, playbook, tooling stack, rep ramp and scaling them (required).
- Senior presence: you've influenced cross-functional roadmaps, presented to C-suite, and shaped company-level go-to-market decisions (required).
- Deep fluency in the modern media stack programmatic, CTV, social, identity, measurement and the partner ecosystem that runs on it (required).
- Experience in sports media, sports data, or fan engagement is a strong differentiator (nice-to-have).
- Annualised salary of up to $300,000 USD, plus variable compensation.
- Eligibility for Genius Sports Group’s benefits plan.
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.
