Middle SMM Manager
GR8 Tech is seeking a Middle SMM Manager to own and scale its external social presence across two vital growth vectors. The role focuses on amplifying industry authority and building meaningful B2B engagement by managing the social media strategy for Bet It Drives Media and establishing C-level executives as recognized thought leaders on LinkedIn and Instagram.
The successful candidate will be responsible for building and executing the end-to-end organic social strategy for Bet It Drives Media, producing high-quality, platform-native content, and rigorously measuring account performance. They will also manage the personal LinkedIn presence for two C-level executives, conducting extraction calls to gather insights and translate them into distinct, authentic thought-leadership content. The role involves writing compelling copy, partnering with internal designers and editors, and maintaining a synchronized content calendar across all streams.
- Build and execute the end-to-end organic social strategy for Bet It Drives Media on LinkedIn and Instagram to grow audience reach and drive platform traffic.
- Produce high-quality, platform-native content formats (posts, graphic copy, video briefs) aligned with content pillars and target audience preferences.
- Measure account performance rigorously, tracking follower growth, impressions, engagement rates, and click-throughs to optimize future content cycles.
- Manage the personal LinkedIn presence for two C-level executives, delivering up to 8 high-impact posts per month per profile.
- Conduct bi-weekly extraction calls with executives to gather raw expert insights and translate them into distinct, authentic thought-leadership content.
- Grow the Social Selling Index (SSI), personal follower counts, and overall industry authority for both executive profiles within the B2B tech space.
- Write compelling, native English copy tailored to different brand voices, formats, and platform algorithms.
- Partner with internal graphic designers and video editors to create visually engaging multimedia assets for social calendars.
- Maintain a synchronized content calendar across all three streams, ensuring zero missed publishing dates and consistent brand alignment.
- 3+ years of hands-on experience in Social Media Management and copywriting (required).
- Fluent written English skills with a strong portfolio of actual written posts (not just visual portfolios) (required).
- Proven track record building, executing, and analyzing organic LinkedIn strategies and algorithms (required).
- Hands-on experience launching, managing, or growing accounts on Instagram (required).
- Demonstrated experience working directly with senior/C-level stakeholders to extract insights and write in an executive voice (required).
- Strong project management capacity to run multiple parallel content calendars without losing quality or missing deadlines (required).
- Solid understanding of B2B marketing dynamics (or a clear track record of transferring B2C experience into complex SaaS/tech spaces) (required).
- Proven experience launching a social media account from scratch and growing it to concrete performance milestones (nice-to-have).
- Direct domain exposure to iGaming, FinTech, SaaS, or high-load B2B tech industries (nice-to-have).
- Prior experience managing social channels for a podcast, B2B media outlet, or digital publication (nice-to-have).
- Cafeteria - annual budget you allocate to: Sports, Medical, Mental health, Home office, Languages.
- Paid maternity/paternity leave + monthly childcare allowance.
- 20+ vacation days, unlimited sick leave, emergency time off.
- Remote-first + tech support + coworking compensation.
- Team events (online/offline/offsite).
- Learning culture with internal courses + growth programs.
GR8 Tech is a business-to-business iGaming software provider headquartered in Limassol, Cyprus, supplying sportsbook and casino platform technology to operators. It is the rebranded B2B arm of Parimatch Tech, spun out from the consumer Parimatch brand in 2023. The company's modular platform supports millions of active users across more than 40 countries, maintained by a team of over 900 specialists. GR8 Tech focuses on high-performance, scalable sportsbook and gaming infrastructure.
