CRM & Marketing Specialist
Growth Leads is seeking a driven and innovative CRM & Marketing Specialist to join its dynamic team. In this fast-paced role, the individual will be responsible for developing and executing comprehensive CRM strategies that cover the entire customer journey, from lead generation and acquisition to retention, engagement, and maximising lifetime value across multiple channels.
The specialist will work with multiple brands across diverse markets, constantly learning and adapting to new challenges. They will collaborate with cross-functional teams to develop innovative solutions and drive success throughout the customer lifecycle.
- Develop and implement CRM strategies and automations to drive lead generation, conversions, and lifetime value.
- Plan, execute, and optimise targeted marketing campaigns including email, SMS, and push notifications.
- Improve conversions through A/B testing and marketing-focused copywriting.
- Analyse CRM data to extract actionable insights and monitor campaign performance for continuous improvement.
- Collaborate with internal teams such as affiliate operations, product, and development.
- Maintain and update existing CRM flows, performing routine quality assurance tasks.
- 2+ years of experience in CRM and marketing automation within the iGaming industry (required).
- Proven track record of developing and implementing successful CRM strategies that drive measurable results (required).
- Experience with A/B testing and player segmentation techniques (required).
- Strong analytical and problem-solving skills with a data-driven approach (required).
- Excellent communication and interpersonal skills with the ability to collaborate effectively across teams (required).
- Creative thinking and copywriting skills for campaign design and execution (required).
- Ability to work independently in a remote environment, managing multiple projects and priorities (required).
- Fluency in written and verbal English (required).
- Proficiency in CRM tools; experience with Customer.io is a plus (nice-to-have).
- Knowledge of HTML and CSS is a plus (nice-to-have).
Growth Leads is an iGaming affiliate marketing company based in Ta' Xbiex, Malta. It builds and operates content and comparison websites that drive player acquisition for online casino and sportsbook operators. The company focuses on performance-driven affiliate marketing across the gaming ecosystem. Growth Leads combines SEO, content and partnerships to deliver high-quality traffic to its partners.
