Marketing Manager, Predictions
Legend is seeking a Marketing Manager to help build the brand and grow the audience for its new prediction markets platform from an early stage. This is a hands-on generalist role with a strong social media focus, where the successful candidate will work closely with the founder and the wider team to shape the brand voice, grow the community, and experiment with new ways to reach and engage users.
The role offers the autonomy to build a marketing strategy from scratch, test ideas quickly, and learn from data. The Marketing Manager will play a meaningful role in defining how an emerging category reaches its next wave of users, with the opportunity to influence strategy and see the direct impact of their decisions.
- Build and grow the social presence, with an initial focus on X, Discord, and Reddit.
- Develop a high-velocity experimentation approach to turn hypotheses into tests and clear decisions.
- Turn real-time data into standout content by identifying compelling stories within market activity.
- Stay close to breaking news and trends across sports, politics, and entertainment to join the conversation.
- Drive measurable audience growth by experimenting with content, formats, and distribution strategies.
- Discover and scale new acquisition channels to attract and activate new users.
- Test opportunities beyond organic social, including creators, partnerships, communities, email, SEO, and paid acquisition.
- Work with the founder and team to develop the voice, positioning, and marketing approach for the product.
- A builder’s mindset with the ability to create a growth engine from scratch and comfort with ambiguity (required).
- Experience acquiring and activating users for consumer digital products (required).
- Proven social growth experience, including managing and growing accounts on platforms such as X, Reddit, and Discord (required).
- Strong content instincts and the ability to turn complex data into compelling, shareable stories (required).
- Experience in sports betting, trading, or prediction markets (preferred).
- Experience in adjacent areas such as fintech or crypto (nice-to-have).
- A data-driven, experimental approach to growth across various channels (required).
- Access to smart colleagues and development opportunities.
- Tailored flexibility for work-life balance.
- Annual discretionary bonus.
- Paid annual leave plus additional time off during the festive season.
- Global company events.
Legend is the company behind more than 25 sports and gaming brands, focused on player experience across betting and gaming. It operates with a global team of over 800 people across 10 hubs worldwide, building and growing its portfolio of brands. The company describes its approach as driven by data, creativity and collaboration, summarised in its "Mindset, Vision, Performance" formula. Headquartered in St Helier, Jersey, Legend operates hubs across Europe and North America. In 2026 Genius Sports announced a definitive agreement to acquire the company.
