CRM Manager
Pin-Up Global is seeking a CRM Manager to develop and launch omnichannel CRM campaigns within the agreed retention and monetisation strategy. This role involves building and maintaining user segmentation based on behavioural and product metrics, and forming and testing reactivation and churn-reduction hypotheses.
The successful candidate will run A/B and multivariable tests, document results, and draw data-driven conclusions. They will also analyse the performance of CRM activities and prepare regular reporting, ensuring the quality and timeliness of campaign content and compliance with brand guidelines. The role also includes maintaining documentation for campaigns and suggesting new retention ideas based on market observations and campaign results.
- Develop and launch omnichannel CRM campaigns (email, push, SMS, in-app, etc) within the agreed retention and monetization strategy.
- Build and maintain user segmentation based on behavioral and product metrics.
- Form and test reactivation and churn-reduction hypotheses within assigned segments.
- Run A/B, multivariable tests, document results, and draw data-driven conclusions.
- Analyze the performance of your own CRM activities (CR, ARPU, Retention, bonus engagement) and prepare regular reporting.
- Ensure the quality and timeliness of campaign content, and compliance with brand guidelines and tone of voice.
- Maintain documentation for your campaigns, sendings, following established templates and testing frameworks.
- Suggest new retention ideas based on market observations and results of your own campaigns.
- 1–2+ years of experience in CRM/Retention, ideally in iGaming or a similar high-frequency industry (e-commerce, fintech) (required).
- Solid understanding of key metrics: DR, OR, CTR, LTV, ARPU, CR, Retention Rate, Churn Rate, ROMI (required).
- Hands-on experience with CRM/marketing automation platforms (e.g. Optimove, Customer.io, or similar) (required).
- Good analytics skills (required).
- Experience running tests and interpreting statistically significant results (required).
- Comfortable working cross-functionally and organizing your own workload independently (required).
- English at B1+ level for reading professional documentation/analytics (required).
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Work remotely or on-site in Warsaw, Limassol, or Yerevan.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal event days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
- Company events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.