eSports Marketing Specialist
Pin-Up Global is seeking an eSports Marketing Specialist to join its team. This role focuses on developing and implementing marketing activities aimed at player retention and return within the esports sector. The specialist will be responsible for creating communication plans across various channels and analysing the performance of marketing actions.
The position involves managing expenditure planning and reporting, setting up trigger chains, and collaborating with the team to define a cohesive strategy. The role also includes analysing the market and competitors, and assigning tasks to employees in cross-departments.
- Monthly planning and compilation of esports marketing activities.
- Organization of promotions, raffles, and other activities to retain and return the player.
- Creation of a communication plan with players via SMS, e-mail, messengers, push and social networks.
- Calculation of predictions, analytics of held actions.
- Management of expenditure planning and reporting.
- Setting up trigger chains.
- Communication with the team to develop a general strategy.
- Analysis of the market and competitors.
- Setting tasks for the employees of cross-departments.
- Knowledge of the basic betting terms and mechanics (required).
- Experience in drafting and conducting marketing activities for player retention and return (required).
- Experience with client segmentation (required).
- Strong English skills, with the ability to write and communicate briefs and tasks (required).
- Knowledge of market and competitor analysis methods (required).
- Understanding of basic approaches to A/B testing and hypothesis testing to optimise marketing activities (required).
- Analytical mindset (required).
- Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc (required).
- Knowledge of esports disciplines that constantly appear in the lines (names of tournaments, teams, clubs, top players, logos, etc.) (required).
- Understanding the odds in betting and how to calculate them (required).
- Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio (required).
- Being an esports fan (required).
- Attention to detail (required).
- Autonomy and proactivity in work (required).
- Openness and directness in communication (required).
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
