Head of Media Buying
Description
This is an exciting and challenging job in a fast-growing business group, offering the opportunity to be part of a multicultural team of top professionals. You will work remotely or on-site with comfort and have the opportunity to build a network of connections with professionals day by day. Modern corporate equipment based on macOS or Windows and additional equipment are provided.
Responsibilities
- Managing more than 25 + person at team
- Ability to effectively manage large advertising Budgets (from $1,000,000 per month)
- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
- Experience in working with Antidetect Browser and Tracking Systems
- A high-level understanding of how the major advertising Facebook / Google / In-app platforms (placements, auto-rules, launch methods)
- Ability to moderate creatives and links on the previously mentioned platforms
- Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.)
- Ability to collect test results (advertising), draw conclusions and suggestions for further actions
- High skills to analyze and optimize advertising campaigns to achieve specified KPIs
- Experience in А/B testing
- Planning budget and control
- Experience with a lot of traffic, ability to work with a large array of information
- Management and build team
- Individual purchase of traffic at the initial stages, further training of your buyers
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
- Setting the Terms of Reference for the necessary promotional materials
- Competent budget management
- Together with the team, the formation of media strategies, calculation of the KPI funnel
- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them
- Regular reporting on performance and profit
- Market and Competitor Analysis
- Planning and calculation of Traffic Streams
Requirements
- 5-plus-year of successful proven experience with Facebook/Google/ In-app in the iGaming (Gambling&Betting)
- Successful proven experience Head of media buying 3 year plus
- Managing more than 25 + person at team
- Ability to effectively manage large advertising Budgets (from $1,000,000 per month)
- Availability of successful cases in the gambling niche in the CIS/Latam markets
- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
- Experience in working with Antidetect Browser and Tracking Systems
- A high-level understanding of how the major advertising Facebook / Google / In-app platforms (placements, auto-rules, launch methods)
- Ability to moderate creatives and links on the previously mentioned platforms
- Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.)
- Ability to collect test results (advertising), draw conclusions and suggestions for further actions
- High skills to analyze and optimize advertising campaigns to achieve specified KPIs
- Experience in А/B testing
- Planning budget and control
- Experience with a lot of traffic, ability to work with a large array of information
- English – B1 and above
- Experience in other Traffic Sources ( TikTok, ASO/ ASA, Networks, Influence, etc.)
- Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.)
- Management and build team
- Individual purchase of traffic at the initial stages, further training of your buyers
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
- Setting the Terms of Reference for the necessary promotional materials
- Competent budget management
- Together with the team, the formation of media strategies, calculation of the KPI funnel
- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them
- Regular reporting on performance and profit
- Market and Competitor Analysis
- Planning and calculation of Traffic Streams
Benefits
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
- Corporate events, team buildings
About Pin-Up Global
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
