Marketing Manager

Pin-Up Global is looking for a Marketing Manager to join its team. This role involves developing and maintaining brand positioning, platforms, and guidelines while managing 360-degree brand campaigns across multiple teams. The successful candidate will oversee the brand's visual and content direction, ensuring consistency across all channels, and will coordinate with various departments including design, copywriting, SMM, product, and analytics.

In this position, the Marketing Manager will be responsible for launching brand campaigns, managing special projects, and overseeing project workflows to ensure alignment with the overall brand strategy. The role requires a proactive individual capable of managing budgets, conducting market research, and optimising internal processes to foster effective cross-functional collaboration.

• Developing and updating product positioning, Brand Book, and Tone of Voice.
• Owning the brand's Visual/Content Direction, ensuring consistency across all channels.
• Implementing brand strategy across cross-functional teams, accounting for regional specifics.
• Launching brand and 360° campaigns, coordinating launches together with cross-functional teams.
• Initiating and participating in special projects, sponsorship activations, and merchandise.
• Overseeing workflow: timelines, quality, and alignment with brand strategy.
• Working closely with Design, Copywriting, SMM, Product, Analytics, Country Management, and other teams.
• Coordinating tasks between teams and monitoring execution of brand plans.
• Removing operational blockers in brand workstreams.
• Managing brand projects from task setup through final launch, including reviewing deliverables from cross-functional teams.
• Creating briefs, assigning tasks, and monitoring execution.
• Managing priorities and statuses of brand projects.
• Maintaining and improving internal processes of the Brand Management team.
• Optimising cross-departmental collaboration on brand matters.
• Ensuring documentation, briefs, and workflows stay up to date.
• Monitoring competitors and market brand activities.
• Analysing trends and identifying new opportunities for brand development.
• Participating in research: Competitor Analysis, Brand Health, CustDev.
• Preparing regular status updates on brand projects.
• Reporting on brand KPIs and campaign timelines.
• Maintaining project documentation and keeping work trackers up to date.
• Monitoring brand metrics: Brand Awareness, Brand Equity, Share of Voice/Search, CPM of brand campaigns.

• 4+ years of marketing experience (required).
• At least 2 years in a Brand Manager, Marketing Manager, or similar role (required).
• Experience in iGaming, Betting, Gambling (required).
• Experience creating and maintaining positioning, brand platform, Brand Book, Tone of Voice, brand guidelines (required).
• Experience managing 360° brand campaigns involving multiple teams (required).
• Understanding of the marketing mix from a brand perspective: Brand, Creative, Content, PR, Influence, SMM (communications side) (required).
• Experience conducting marketing research (Competitor Analysis, Brand Health, CustDev, etc.) (required).
• Experience developing and implementing positioning and brand strategies (required).
• Experience working with ambassadors, influencers, sports clubs (required).
• Skills in managing budgets for brand campaigns and special projects (required).
• Solid command of analytics and understanding of key brand metrics (required).
• Experience setting tasks, prioritizing, and coordinating cross-functional teams (required).
• Strong communication and process organization skills (required).
• English Upper-Intermediate (B2) or higher (required).
• Experience launching products, entering new markets, developing brand scaling strategies (nice-to-have).
• Experience with ID/BD GEOs (nice-to-have).
• Experience in iGaming LATAM markets (nice-to-have).
• Experience with multi-geo and localization of brand communications (nice-to-have).
• Experience managing external contractors and agencies (nice-to-have).
• General understanding of performance/retention marketing for effective cross-team communication (nice-to-have).
• Knowledge of project management tools (Asana, Jira) (nice-to-have).
• Experience with BI systems, GA4, Tableau, Power BI, or similar (nice-to-have).
• Systems thinking and a high level of self-organization (required).
• Creative thinking and a strong eye for brand/visual decisions (required).
• Strong communication skills (required).
• Ability to manage multiple projects simultaneously (required).
• Proactivity and results orientation (required).
• Strong decision-making and priority-management skills (required).
• Flexibility and adaptability to change (required).
• Ability to build effective cross-functional collaboration and resolve conflicts (required).

• An exciting and challenging role in a fast-growing group of companies, with the opportunity to work alongside a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and other business areas.
• A collaborative and inspiring work environment with passionate experts and leaders who foster a friendly culture and a success-driven mindset.
• Modern offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan, with the flexibility to work remotely or on-site while building valuable professional connections.
• Modern corporate equipment based on macOS or Windows, with additional equipment provided when needed.
• Paid vacation, sick leave, personal days, and additional days off.
• Corporate health insurance program to support your well-being.
• Employee referral program with bonus opportunities.
• Learning and development programs, including regular internal training, compensation for external education, and attendance at international professional conferences.
• Mentoring and coaching rewards program.
• In-house Travel Service.
• A wide range of internal activities, including an employee platform with quests, gamification, gifts, and company news, as well as RedCore clubs for movie, book, and pet lovers, and themed office events.
• Corporate events and team-building activities.

PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.

Read more about Pin-Up Global →