Marketing Manager
An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more. Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed. Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Collaboration with marketing, SMM, digital, production, events, and the merch department
- Primary focus: collaboration with design, events, and merch
- Participation in cross-functional brainstorming sessions (stand concepts, merch concepts, creative development for video production)
- Participation in developing creative concepts for special projects and PR campaigns
- Participation in developing campaigns for influencers and YouTube channels
- Generating creative ideas for marketing campaigns
- Participation in developing creative concepts (360)
- Proposing and defending creative solutions aimed at increasing key metrics (CTR, ER, etc.)
- Searching for and adapting trends and references to brand guidelines
- Responsibility for the visual and creative content of the brand across all channels
- Formulating and setting design objectives (static, motion, special projects)
- Preparing briefs (goals, target audience, messages, formats, references) in collaboration with the project's Marketing Manager
- Preparing technical specifications for the design, production, event, and merch teams
- Monitoring the deadlines and quality of creative tasks
- Participating in developing merch ideas (clothing, accessories, event materials)
- Searching for visual solutions and trends for merch
- Communication with the merch department + overseeing the creative side of merch production
- Monitoring merch compliance with brand style and objectives
- Analyzing the effectiveness of campaigns, drops, and past events
- Drawing conclusions and recommendations
- Optimizing creative solutions and special projects based on data and retrospective analysis
- 2+ years as a creative marketer/creative producer/senior SMM/Marketing manager/creative strategist
- Experience with 360 campaigns (digital + social media + influencer + offline/events/merch)
- Experience in product or performance-oriented teams
- Ability to generate ideas for specific tasks
- Experience developing creative concepts for a wide range of tasks, special projects, influencer integrations, PR campaigns
- Well-versed in: understanding trends in social media, YouTube, merch, and events
- Ability to find and adapt refs to the brand
- Experience setting tasks for: design (static / motion) video production events/special projects
- Ability to write clear briefs and specifications
- Understanding of the VP and merch production pipeline (deadlines, stages, limitations)
- Understanding how creative influences: CTR ER retention/engagement
- Ability to interpret campaign results and draw conclusions
- Basic understanding of performance marketing
- Merchant and offline Experience or understanding of merch/brand material development
- Sense of trends in visuals, fashion/pop culture
- Conceptual thinking
- Ability to generate and defend creative ideas with arguments
- Systematic approach to creativity, task setting, and cross-team work
- Strong focus on cross-team communication
- Ability to accept and maintain responsibility for one's part of the project
- Ready to quickly adapt and rework ideas
- Time management, planning, and task prioritization
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program - enjoy cooperation with your colleagues and get the bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
- Corporate events, team buildings
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.