Media Buyer FB
Pin-Up Global is looking for a Media Buyer FB to join their team. This role involves managing advertising campaigns on Facebook and Instagram to attract new players to the product. The successful candidate will work in a fast-growing business environment, collaborating with a multicultural team of professionals.
The role requires a high level of structure and responsibility, with a strong analytical mindset. The Media Buyer FB will be responsible for creating, setting up, and optimising advertising campaigns, as well as conducting comprehensive analysis to improve performance and achieve specified KPIs.
- Creating, setting up and optimisation of advertising campaigns on Facebook and Instagram platforms to attract new players to the Product.
- Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results.
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation.
- Setting the Terms of Reference for the necessary promotional materials.
- Competent budget management.
- Formation of media strategies and calculation of the KPI funnel together with the team.
- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them.
- Regular reporting on performance and profit.
- Market and Competitor Analysis.
- Planning and calculation of Traffic Streams.
- 2+ years of successful proven experience with Facebook in the Gambling (required)
- Ability to effectively manage large advertising Budgets (required)
- Availability of successful cases in the betting niche in the CIS/Latam markets (required)
- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.) (required)
- Experience in working with Antidetect Browser and Tracking Systems (required)
- A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods) (required)
- Ability to moderate creatives and links on the previously mentioned platforms (required)
- Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.) (required)
- Ability to collect test results (advertising), draw conclusions and suggestions for further actions (required)
- Ability to analyze and optimize your advertising campaigns to achieve specified KPIs (required)
- Experience in А/B testing (required)
- Experience with a lot of traffic, ability to work with a large array of information (required)
- English B1 and above (required)
- High level of structure and responsibility (required)
- Strong analytical mindset (required)
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders.
- Option to work remotely or on-site in Warsaw, Limassol, Kyiv, Almaty, or Yerevan.
- Modern corporate equipment based on macOS or Windows.
- Paid vacations, sick leave, personal events days, and days off.
- Corporate health insurance program.
- Referral program.
- Educational programs including internal training, compensation for external education, and attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes.
- In-house Travel Service.
- Access to internal activities, gamification, and corporate events.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.