Media Buyer FB
Pin-Up Global is looking for a Media Buyer FB to join their team. This role involves building and owning Meta advertising strategies across multiple geographical regions and products. The successful candidate will be responsible for managing complex advertising funnels, optimising account structures for scale, and ensuring high-quality traffic through data-driven decision-making.
The position requires a deep understanding of iGaming funnels, player lifecycles, and advanced tracking logic. Pin-Up Global seeks a professional who can effectively collaborate with designers, developers, and affiliate managers to drive business outcomes and improve operational processes.
- Launch and scale Facebook advertising campaigns.
- Manage and optimise advertising budgets.
- Analyse campaign performance and improve KPIs.
- Test creatives, audiences, and campaign strategies.
- Work with tracking systems and ensure data accuracy.
- Collaborate with designers, developers, and affiliate managers.
- Research new GEOs, audiences, and scaling opportunities.
- Share best practices and improve team processes.
- Building and owning Meta strategy across multiple GEOs or products (required)
- Deep understanding of iGaming funnels, player lifecycle, LTV and monetization logic (required)
- Ability to build full retargeting funnels based on player behavior and funnel stage (required)
- Advanced audience segmentation by visits, clicks, registrations, deposits, activity and value (required)
- Ability to build audience priorities, exclusions and retargeting logic across segments (required)
- Advanced Facebook Ads account structure optimization for scale and efficiency (required)
- Strong experience with CBO, ABO, campaign duplication and budget scaling mechanics (required)
- Ability to forecast performance and plan budget allocation by GEO, segment and audience quality (required)
- Strategic optimization based on CPA, CPS, CPL, ROI, LTV, NGR, GGR and player quality (required)
- Advanced work with Pixel, CAPI, event matching, postbacks and attribution logic (required)
- Ability to diagnose tracking issues and explain data discrepancies between Meta, Keitaro and advertiser reports (required)
- Advanced experience with Keitaro, TDS platforms, macros, offers, postbacks and reporting (required)
- Strong experience with anti-detect browsers, account infrastructure and operational limitations (required)
- Ability to analyze active campaigns by CPM, CPC, CPA, CTR, CR, CVR, FTD, deposits and volume (required)
- Ability to decide what to scale, pause, cut or test based on data (required)
- Experience with competitor research, Spy services and creative market analysis (required)
- Ability to research current market angles, funnels and creative approaches (required)
- Ability to create A/B testing plans and provide clear test reports (required)
- Ability to build creative hypotheses and prepare detailed technical tasks for designers (required)
- Understanding of creative fatigue, funnel quality and player quality impact (required)
- Experience with webview apps and PWA apps, including tracking and launch logic (required)
- Ability to adapt funnels to improve traffic quality and conversion efficiency (required)
- Ability to analyze traffic by GEO and prepare growth plans (required)
- Advanced cohort analysis by traffic source, GEO, segment and player behavior (required)
- Ability to connect media buying decisions with product and business outcomes (required)
- Experience working with Jira and improving operational processes (required)
- An exciting and challenging role in a fast-growing group of companies, with the opportunity to work alongside a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and other business areas.
- A collaborative and inspiring work environment with passionate experts and leaders who foster a friendly culture and a success-driven mindset.
- Modern offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan, with the flexibility to work remotely or on-site while building valuable professional connections.
- Modern corporate equipment based on macOS or Windows, with additional equipment provided when needed.
- Paid vacation, sick leave, personal days, and additional days off.
- Corporate health insurance program to support your well-being.
- Employee referral program with bonus opportunities.
- Learning and development programs, including regular internal training, compensation for external education, and attendance at international professional conferences.
- Mentoring and coaching rewards program.
- Free in-house English courses.
- In-house Travel Service.
- A wide range of internal activities, including an employee platform with quests, gamification, gifts, and company news, as well as RedCore clubs for movie, book, and pet lovers, and themed office events.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
