Media Buyer FB
The role involves building and owning Meta strategy across multiple GEOs or products. It requires a deep understanding of iGaming funnels, player lifecycle, LTV and monetization logic. The ability to build full retargeting funnels based on player behavior and funnel stage is essential. Advanced audience segmentation by visits, clicks, registrations, deposits, activity and value is expected. The candidate will be able to build audience priorities, exclusions and retargeting logic across segments. Advanced Facebook Ads account structure optimization for scale and efficiency is a key responsibility. Strong experience with CBO, ABO, campaign duplication and budget scaling mechanics is required. The ability to forecast performance and plan budget allocation by GEO, segment and audience quality is necessary. Strategic optimization based on CPA, CPS, CPL, ROI, LTV, NGR, GGR and player quality is expected. Advanced work with Pixel, CAPI, event matching, postbacks and attribution logic is required. The ability to diagnose tracking issues and explain data discrepancies between Meta, Keitaro and advertiser reports is important. Advanced experience with Keitaro, TDS platforms, macros, offers, postbacks and reporting is needed. Strong experience with anti-detect browsers, account infrastructure and operational limitations is required. The ability to analyze active campaigns by CPM, CPC, CPA, CTR, CR, CVR, FTD, deposits and volume is necessary. The candidate will be able to decide what to scale, pause, cut or test based on data. Experience with competitor research, Spy services and creative market analysis is required. The ability to research current market angles, funnels and creative approaches is needed. The ability to create A/B testing plans and provide clear test reports is important. The ability to build creative hypotheses and prepare detailed technical tasks for designers is required. Understanding of creative fatigue, funnel quality and player quality impact is necessary. Experience with webview apps and PWA apps, including tracking and launch logic is required. The ability to adapt funnels to improve traffic quality and conversion efficiency is important. The ability to analyze traffic by GEO and prepare growth plans is needed. Advanced cohort analysis by traffic source, GEO, segment and player behavior is required. The ability to connect media buying decisions with product and business outcomes is necessary. Experience working with Jira and improving operational processes is required.
- Launch and scale Facebook advertising campaigns.
- Manage and optimize advertising budgets.
- Analyze campaign performance and improve KPIs.
- Test creatives, audiences, and campaign strategies.
- Work with tracking systems and ensure data accuracy.
- Collaborate with designers, developers, and affiliate managers.
- Research new GEOs, audiences, and scaling opportunities.
- Share best practices and improve team processes.
- Experience with Keitaro, Binom, Voluum, or RedTrack (required)
- Experience with server-side tracking and advanced Conversion API (required)
- Experience with automation tools and AI for media buying (required)
- English level B2 or higher (required)
- Strategic and business-oriented thinking (required)
- Full ownership of outcomes and decision quality (required)
- Leadership through influence and expertise (required)
- Mentoring and developing team members (required)
- Ability to align cross-functional stakeholders (required)
- Strong communication under pressure (required)
- Risk assessment and structured decision-making (required)
- Ability to create clarity in ambiguous situations (required)
- Driving process improvements and operational excellence (required)
- Long-term mindset with focus on sustainable growth (required)
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.