Social Media Content Specialist
The Social Media Content Specialist role focuses on developing and executing social media content plans that align with global SMM strategies and marketing goals. This involves close collaboration with local market features, including content localization and managing the calendar of local events, celebrations, and stop-topics.
The specialist will create content ideas, titles, and captions for various formats such as posts, memes, stories, and reels, ensuring adherence to the established tone of voice. The role also includes preparing briefs and tasks for designers in Jira to ensure visual and message alignment, and collaborating with the team on cross-geo campaigns with localization for the market.
Key responsibilities also involve monitoring trends, memes, football news, and cultural events relevant to the audience, as well as conducting content analytics to track performance, audience reactions, and engagement insights, with the ability to suggest hypotheses for improvement. The role requires ensuring content is relevant, engaging, visually strong, and on-brand.
- Develop and execute a social media content plan aligned with the global SMM strategy and marketing goals.
- Close working with local market features: localization of the content, filling the calendar of local events, celebrations, stop-topics etc.
- Create content ideas, titles, captions (posts, memes, stories, reels) following our tone of voice.
- Prepare briefs and tasks for designers in Jira, ensuring visual and message alignment.
- Collaborate with the team on cross-geo campaigns and ensure localization for the market.
- Monitor trends, memes, football news & cultural events that matter for the audience.
- Conduct content analytics: track content performance, audience reactions, and engagement insights, ba able to suggest hypotheses for improvement.
- Ensure quality and timing: relevant, engaging, visually strong, and on-brand.
- 1+ year of experience in SMM (required)
- 2+ years in content creation: copywriting, news, memes, announcements, trends (required)
- Deep understanding of sport/football: teams, players, tournaments, context (required)
- You live inside the internet - you know trends before they reach tiktok (required)
- Fluent in meme language (lvl 69 meme-archivist) (required)
- Solid understanding of visual aesthetics (composition, typography, color) (required)
- Good self-management skills: prioritization, focus, and discipline (required)
- Healthy impostor syndrome - you question your work just enough to keep growing (required)
- Experience in iGaming / betting / casino projects (required)
- Basic skills in photoshop / figma (required)
- Understanding and using AI tools (required)
- Proactive team player who brings ideas, not just tasks (required)
- Open to feedback and constructive discussion (required)
- Positive, curious, and genuinely loves what they do (required)
- Sense of humor and emotional intelligence are must-haves (required)
- ChatGPT / Claude / Gemini (required)
- Canva / Figma (basic) (required)
- CapCut (required)
- Telegram (required)
- Google Docs, Sheets & Slides (required)
- Notion (required)
- Basic analytics (Meta Insights, Telegram Analytics) (required)
- Midjourney or other AI image tools (nice-to-have)
- An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.