CRM Manager – Marketing Sendouts Specialist
Soft2Bet is seeking a structured, execution-focused CRM Manager – Marketing Sendouts Specialist to serve as the vital bridge between lifecycle strategy and hands-on execution. In this role, the successful candidate will take ownership of cross-departmental communication requests and lead the preparation, launch, and analysis of multi-channel campaigns including email, SMS, web app, and push notifications powered by the company's proprietary in-house CRM platform.
The role involves working closely with cross-functional teams to coordinate seamlessly with content, design, affiliates, and acquisition departments. The objective is to translate high-level marketing goals into flawless, timely campaign rollouts. This position is ideal for a professional who excels at cross-departmental workflows, pays meticulous attention to detail, and enjoys driving campaigns from initial request to post-launch analytics.
- Own the end-to-end operational setup, targeting, testing, and distribution of marketing sendouts across Email, SMS, Web App, and Push Notification channels using the proprietary CRM system.
- Act as the primary operational link between CRM strategy and execution, efficiently prioritising and managing incoming sendout requests from Affiliates, Acquisition, and internal stakeholder teams.
- Partner directly with Content and Design teams to ensure all creative assets, copy, translations, and promotional mechanics are aligned, accurate, and ready ahead of schedule.
- Conduct thorough pre-campaign testing (links, personalisation tags, segmentation logic).
- Deliver comprehensive post-campaign analysis to evaluate open rates, CTRs, conversions, and revenue impact.
- Maintain regular campaign tracking and report key performance indicators (KPIs) and channel health metrics directly to management to inform future CRM strategy.
- Maximise the capabilities of the internal CRM engine, identifying workflow bottlenecks and suggesting process improvements for cross-functional requests.
- Hands-on experience managing and executing multi-channel sendouts (Email, Push, SMS, Web App messaging) within a fast-paced digital environment (iGaming, Fintech, E-commerce, or Gaming preferred). (required)
- Proven ability to act as a bridge between strategic stakeholders and creative teams, managing tight deadlines and competing campaign briefs efficiently. (required)
- Hands-on experience working with custom-built CRM tools, back-office marketing engines, or automated campaign managers. (required)
- Solid foundation in campaign analytics with the ability to interpret pre/post-launch data, spot trends, and prepare concise performance summaries for leadership. (required)
- Excellent written and verbal English communication skills, with a sharp eye for proofreading copy and visual layouts across creative assets. (required)
- Strong organisation skills using tools like Google Workspace (Sheets, Docs) or task-tracking platforms to manage high-volume daily sendout schedules. (required)
- A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation.
- Attractive office location and facilities.
- A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture.
- 24 days of vacation per year.
- Medical insurance.
Soft2Bet is an iGaming turnkey solutions provider that delivers products and services for online casino and sportsbook operators. The company is known for its Motivational Engineering Gaming Application (MEGA), a gamification framework designed to improve player retention and engagement. Soft2Bet has launched numerous iGaming brands and holds more than 16 global licences across regulated markets. It operates both B2B technology services and its own B2C brands, and is headquartered in Santa Venera, Malta.