Senior Social Content Creative
Sportsbet AU is looking for a Senior Social Content Creative to shape content that keeps the brand at the centre of sport, entertainment, and internet culture. Reporting to the Social Content Creative Director, the successful candidate will take ideas from concept to screen, producing social-first content that earns attention and drives engagement.
This role involves developing, scripting, and producing standout creative across a variety of formats, ranging from live sporting moments to always-on content. The Senior Social Content Creative will bring a strong creative point of view, champion big ideas, and help raise the bar across the team to ensure Sportsbet AU remains Australia's most entertaining sports brand.
- Create and deliver engaging social-first content across video, audio, static, meme and emerging formats that captures attention and drives performance.
- Spot opportunities across live sport, breaking news, trending moments and internet culture, turning them into compelling content at speed.
- Lead the creative process from concept and scripting through to production, editing and final delivery.
- Collaborate with creatives, producers, designers, marketers, influencers and talent to bring integrated campaigns and content to life.
- Contribute to a high-performing creative culture through idea sharing, constructive feedback and a relentless focus on quality.
- 5-7+ years experience creating social-first content for brands, publishers, sport, entertainment or media businesses (required)
- Exceptional creative thinking, writing, scripting and storytelling skills, with the ability to develop ideas that cut through (required)
- Strong hands-on production capability, including filming, editing and content creation across multiple formats (required)
- Deep expertise across social platforms including TikTok, Instagram, YouTube, Facebook and X, with a strong understanding of what drives performance (required)
- Experience leveraging AI and emerging creative tools to produce engaging, reactive and culturally relevant content (required)
- Competitive salary and generous performance-based bonus for permanent staff members.
- 25 days annual leave.
- Hybrid working policy with Monday and Friday from home.
- $1,050 home office allowance for new starters.
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time.
- Progressive return to work benefit for the first 6 months back.
- Hack Days for creative and collaborative projects.
- Access to outstanding career development programs and internal/external training.
- Weekly concierge service including free massages and nail appointments.
- Free breakfast, daily fresh fruit and weekly rotating socials.
- End of trip facilities with onsite table tennis and pool tables.
- Discounted health insurance and free flu jabs yearly.
Sportsbet is a leading Australian online wagering operator and part of Flutter Entertainment. It serves more than 2.4 million customers through a customer-first, insight-driven approach, helping Australians engage with racing and sporting events. The company employs more than 1,300 people across Melbourne, Sydney and Darwin, with over half working in technology and data. As a market leader, Sportsbet emphasises corporate and social responsibility, customer safety and high industry standards, and is headquartered in Melbourne.
