Performance Marketing Executive
We are on a mission to pioneer the world’s next era of play. As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences. Join us, and help make it the most widely used platform in the world! From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day.
We’re looking for a Performance Marketing Executive who’s passionate about performance marketing and eager to drive results in a fast-paced environment. If you love diving into data, optimising campaigns and uncovering growth opportunities, this might be the perfect role for you!
- Running and optimising PPC campaigns across Google Ads, whether in an agency or in-house with an experience of 2-3 years minimum (ideally in iGaming, Gambling, Sport Betting or e-commerce) (required)
- Leveraging data and analytics to fine-tune campaigns, ensuring efficient performance and growth (required)
- Keeping up with the latest trends in Search & YouTube marketing, applying new strategies to stay ahead of the curve (required)
- Maximising the impact of Smart Bidding campaigns by understanding Google’s best practices and optimisation techniques (required)
- Creating reports and analyses to track key business KPIs, identifying areas for improvement and action (required)
- Running A/B tests (ad copy, bidding strategies, etc.) and making data-driven decisions based on results (required)
- Proactively researching new growth opportunities for Google Search, bringing fresh ideas to the table (required)
- Understanding conversion funnels and having a solid grasp of Google Ads (experience with UAC, Looker Studio, Optimizely, Google Analytics, or Tableau is a plus!) (required)
- Thriving in a collaborative yet independent environment-comfortable working in a small team while contributing to a large-scale organisation (required)
- Being open to business travel, embracing new challenges and opportunities along the way (required)
- Communicating confidently in English (both written and spoken) (required)
- Create, analyse and optimise Google Ads Performance marketing campaigns (mainly Paid Search and Youtube) for Brazil market and opportunity on other upcoming markets to meet business objectives (required)
- Identify opportunities for customer acquisition growth (required)
- Identifying SEM targets for growth of visibility, traffic, acquisition and efficiency (required)
- Conduct thorough research and analysis on our competitors, including their strategies, market positioning, product offerings, and customer feedback. Identify strengths, weaknesses, opportunities, and threats to help us refine our own business strategies. (required)
- Monitor Google Ads budget & performance for evaluating, proposing and implementing most suitable optimization to meet business marketing objectives (required)
- Ensure best practices are adhered to with regards to Search account structure, campaign setup and optimization, while leveraging all best practices to maximize performance from YouTube campaigns (required)
- Working closely with other departments to brief opportunities, promos and landing page setup to fit with PPC and business goals (required)
- Working closely with other acquisition channels / internal teams, ensuring knowledge share in order to achieve business objectives (required)
- Have access to multiple learning resources and opportunities such as: dedicated workshops, attending local and global conferences, having an LCS support from Google, attend courses, having access to e-learning platforms, travel for business purposes (required)
- Running and optimising PPC campaigns across Google Ads, whether in an agency or in-house with an experience of 2-3 years minimum (ideally in iGaming, Gambling, Sport Betting or e-commerce) (required)
- Leveraging data and analytics to fine-tune campaigns, ensuring efficient performance and growth (required)
- Keeping up with the latest trends in Search & YouTube marketing, applying new strategies to stay ahead of the curve (required)
- Maximising the impact of Smart Bidding campaigns by understanding Google’s best practices and optimisation techniques (required)
- Creating reports and analyses to track key business KPIs, identifying areas for improvement and action (required)
- Running A/B tests (ad copy, bidding strategies, etc.) and making data-driven decisions based on results (required)
- Proactively researching new growth opportunities for Google Search, bringing fresh ideas to the table (required)
- Understanding conversion funnels and having a solid grasp of Google Ads (experience with UAC, Looker Studio, Optimizely, Google Analytics, or Tableau is a plus!) (required)
- Thriving in a collaborative yet independent environment-comfortable working in a small team while contributing to a large-scale organisation (required)
- Being open to business travel, embracing new challenges and opportunities along the way (required)
- Communicating confidently in English (both written and spoken) (required)
- Experience in the iGaming industry or are a sports enthusiast who understands the market (nice-to-have)
- Managed Google Ads performance campaigns for large clients, driving measurable results (nice-to-have)
- Hold a Google Ads and/or Google Analytics certification, showing your expertise in the field (nice-to-have)
- Have a strong knowledge of Excels formulas and analytics tools (nice-to-have)
- Medical / Health Insurance (required)
- Open Annual Leave (required)
- Employee Assistance Programme (required)
- Training & Learning Development (required)
Superbet, which operates under the Super Technologies banner, is a multinational sports betting and gaming group founded in 2008 in Romania by Sacha Dragic. Headquartered in Bucharest, it began with retail betting shops and has grown into one of the leading omni-channel betting operators in Central and Eastern Europe, with a strong focus on digital products. The group employs more than 5,000 people and operates across around a dozen European markets as well as Brazil. Its offices span Romania, Poland, Serbia, the UK, the Netherlands, Belgium, Spain, Croatia, Brazil, Malta and Gibraltar.
