CRM Manager (Italian Market)
Soft2Bet is looking for a CRM Manager for the Italian market, a data-driven marketing professional who is passionate about crafting exceptional customer experiences. The role involves taking full ownership of customer engagement, retention, and reactivation strategies to maximise customer lifetime value.
The successful candidate will join a dynamic marketing team to elevate their career and build meaningful, long-term relationships with the growing customer community. This is a full-time, office-based position located in Limassol, Cyprus.
- Develop and optimise CRM strategies aimed at boosting customer retention, loyalty, and ongoing engagement across the entire customer lifecycle through a data-driven approach.
- Execute personalised multi-channel campaigns and customer journeys to consistently improve the overall customer experience.
- Analyse customer data and behaviour to drive advanced audience segmentation, uncovering actionable insights that fuel tailored offers, effective campaigns, and promotions.
- Collaborate cross-functionally with various departments to ensure cohesive promotions and offers that align perfectly with overarching business objectives.
- Track and monitor key KPIs to rigorously evaluate campaign performance, providing regular reports and insights to stakeholders with a focus on customer engagement, retention, and revenue growth.
- Maintain strict compliance and competitive edge by monitoring competitor activities to ensure brands adopt best practices and remain competitive.
- Extensive hands-on experience managing CRM growth, retention, and player engagement across the Italian market. (required)
- Demonstrated experience within the iGaming industry, bringing deep knowledge of vertical-specific player lifecycles, bonus mechanics, and loyalty programs. (required)
- High-level proficiency in English (written and verbal). (required)
- Proven experience in a CRM management role with a results-driven approach focused on delivering measurable business outcomes. (required)
- General understanding and deep knowledge of CRM systems, combined with an analytical and technical mindset to interpret data and derive actionable insights for strategic decisions. (required)
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders, build strong relationships, and design targeted campaigns aimed at maximising performance, revenue, and retention. (required)
- A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition.
- Attractive office location and facilities.
- A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture.
- 24 days of vacation per year.
- Medical insurance.
Soft2Bet is an iGaming turnkey solutions provider that delivers products and services for online casino and sportsbook operators. The company is known for its Motivational Engineering Gaming Application (MEGA), a gamification framework designed to improve player retention and engagement. Soft2Bet has launched numerous iGaming brands and holds more than 16 global licences across regulated markets. It operates both B2B technology services and its own B2C brands, and is headquartered in Santa Venera, Malta.